Category: Nonfiction Books

General publishing announcements

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640% Kickstarter, Sponsorships, and Shipping

In forty-eight hours, my experimental Kickstarter funded six hundred and forty percent.

Those of you who told me so, may now commence declaring that you told me so.

I am considering using Kickstarter for future books, in combination with my sponsorship program. (Sponsors pay me while I’m still writing the book.) The sponsor program will never go away, mind you. My end goal is reader disintermediation; I want folks coming directly to me for their books, instead of buying through Amazon or whoever. Sponsorship is the culmination of disintermediation. But sponsorship is for dedicated readers, while Kickstarter attracts casual ones. I’m thinking that I’ll use sponsorship to pay bills as I write, while Kickstarter will pay the bills of publishing. I’ll have to figure out how to make any sponsor books more precious than the Kickstarter ones, though. Maybe a special SPONSOR EDITION note on the cover.

One wrinkle with Kickstarter that’s raised a bunch of questions, though, is shipping. Overseas shipping costs are EXPENSIVE. They are set by my experience with sponsor gifts.

When it comes to shipping books internationally, the US post office provides three options.

  1. Media Mail. I can get it just about anywhere in the world for less than $10. No international tracking. No guarantee of delivery. Might take months or years. Those container ships moored outside every port in the world, waiting months for an opportunity to unload? There are Media Mail packages adrift in every one.
  2. First class mail. Costs $25 +/- $5-ish. Delivery guaranteed, eventually. Might take months. I can complain to the post office, and they’ll fill out a form. What they’ll do with that form is another issue.
  3. International Priority Mail. Costs about $40 ($30 to Canada). Ouch. Delivers within a week or two, sort of guaranteed. Insured. Complaints are taken mostly seriously.

I normally use First Class mail.

Ever since the pandemic started, sponsor gifts anywhere outside the USA keep going astray. Thanks to the tracking number I am able to watch packages bounce between, say, Chicago and London, England. I don’t know if the actual package keeps circling or if the computer is confused, but either way the sponsor does not get their gift. This is unacceptable. If some maniac generous soul puts food on my table as I write the book, my ethics declare that I must get their thank-you gift to them. Asking the post office staff for a better solution gets me the same answer every time: Use International Priority Mail.

Delivery failures are not my fault, but they are my responsibility. Here in the USA, a backer with a tracking number can contact the Post Office themselves. That’s not an option for a backer in Farawayistan. I must be able to investigate and resolve problems. That means tracking. I elected to go with Priority Mail all around this time, so that any complaints merit more than a tally in a database.

I would prefer to offer backers shipping options like “Would you like cheap ‘I promise to ship it, good luck getting it and I can’t help you’ or expensive ‘will arrive ASAP’?” Kickstarter does not offer that flexibility.

When I offer OpenBSD Storage Mastery for sponsorship, I will offer that choice. Sponsors already accept some risk–if I drop dead while writing the book, they’re out of luck. 1 Some of them will choose the cheap mail, probably the same people who tell me not to ship them a gift.

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“Domesticate Your Badgers” Kickstarter Opens

My first ever Kickstarter crashed past its first stretch goal in three hours.

I think nonfiction books should be written by people who have done the thing. If you write a book about systems administration, you ought to have been a working sysadmin for years. If you write a book about rats, you better spend quantity time with the squeaky little bastards. If you write a book about martial arts, you better have been a serious student for decades. That’s why I don’t write a book about, say, devops. The book would make me a heap of money, at the expense of my reputation and integrity. Friends know better than to get me started about how-to books written by dilettantes, because the rant can go on for hours.

Well, minutes. But they feel like hours.

Similarly, someone who writes a book about the long game of writing, how to establish your writing skills, and how to build a long-term writing career, had better have written a heap of books that got published. Sadly, that person is now me.

Last year, I figured out something unique to say about the craft of writing. This year, I wrote Domesticate Your Badgers: Become a Better Writer through Deliberate Practice.

Every time I publish a book, I run an experiment or test. Most of these experiments are invisible, and of no interest to anyone except publishing nerds. This time, I’m experimenting with Kickstarter. Other writers have success launching books there, so I’ll try it. If it’s successful, I might add Kickstarter options to my other books. My goal is still reader disintermediation, but sponsorships target existing hard-core fans and Kickstarter is about more casual fans and attracting new readers.

The stretch goal format also lets me play with my expenses. I’d like to illustrate the interior, because badgers, but are people willing to pay for it? Is including a Foreword written by an enemy (a “Foeword”) as funny as I think it is? Dunno. People will tell me, though, and as they’re speaking with their wallets they will tell the truth.

And I learned how to glue snippets together to create more complicated videos. I have no idea what I’ll do with this skill. Probably something ill-advised.

If you have any interest in how I not only write books, but keep writing books, I wrote it all down. Take a look.

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October 2021’s Bipolar Updates

This business is enough to make you bipolar.

Yesterday, someone went out of their way to inform me that while the technical content in TLS Mastery was impeccable, the book was not as funny as my other tech books. If any other author had written this book they would give it five stars, but on the Lucas Scale it rated only four.

First: it is very true that writers rely on reviews for their business. I appreciate reviews posted anywhere, for any reason, of any rating. I explicitly don’t want to know about them, however. It’s number five in the beginning of my FAQ.

Second: When you encounter a book that weirdly lacks some of the author’s usual glee, check the publication date. Any book written in 2020 is not going to have the usual bonfire of delight. We were lucky to strike even a spark.

I started writing TLS on 5 May 2020, as we were realizing exactly how awful the pandemic would be. I finished the first draft on 1 March 2021, when vaccines were an exotic treasure limited to health care workers. My wife is a nurse. We lost colleagues and family members to covid. It was not a good year. The mortgage waits for no writer, though.

Thinking I’ll use Camus’ “The Plague” as a motif for the OpenBSD storage book.

Also yesterday, I got copies of two new anthologies I’m in: Fantastic Christmas and Mysterious Christmas, both edited by Kristine Kathryn Rusch. She has won so many dang awards for writing and editing that she uses the heavier ones as doorstops. (Truth.) While it’s horrid form to quote from one’s own reviews, quoting what an anthology editor says about your story is merely gauche and I’m all about gauche. The editor’s intro to my story in Fantastic Christmas says:

The reason I decided to lead with “The Last Hour of Hogswatch,” though, is that it is one of the best stories I’ve read all year, if not one of the best I’ve read in the past several years.

Both of these, on the same day.

I probably should see a physical therapist about that whiplash.

In other news: DNSSEC Mastery 2/e is now at the technical review. It uses BIND as the reference implementation, but it’s less BIND-centric than the first edition. If you’re a DNSSEC expert and want to tech review, drop me a note. Tech reviews are due 8 November. It’s only 35,000 words, so a smaller book. I’ll be on OpenBSD Storage Mastery next. Sponsorships for that will open when I ship the DNSSEC sponsors their gifts.

Here’s the current 2020 books. I suspect this will be it for the year, but one of the things currently cooking might sneak out before the end of the year.

The question you’re all dying to ask, I’m sure, is: does this make the total stack taller than me? I don’t think so. Maybe next year. But publishing eight and a half inches in a year isn’t bad.

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Forthcoming Mastery Book Price Changes

Just like the rest of the industrial world, the print book supply chain is struggling. All over the world, my printers are raising their prices. My indie publishing unit, Tilted Windmill Press, must roll with the changes. If you want print books, I recommend purchasing them soon.

I don’t know what the final prices will be. I have many titles, and churning through them all is a right pain. Some will require cover updates, because I foolishly put the prices on the back cover just like big publishers do. (I have built Tilted Windmill Press by producing products that can compete with the big publishers, which meant looking like Big Publishing books. Unfortunately, Big Publishing lets books age like milk, when my books age like wine.) (Also, why did nobody warn me that this insane business might succeed? I had dozens of exit strategies for my inevitable failure, but never asked “What will you do if your self-pub biz–hang on, hear me out–works? What if this book is still in print in, oh, I don’t know, TEN YEARS?”)

Prices are going up everywhere, for everything. The pandemic has everything higgledy-piggledy, and there’s no way to know where it will settle down. I’ll post shortly on what that means for my ebook side.

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“DNSSEC Mastery, 2nd Edition” Cover Reveal

You might have glimpsed this elsewhere, especially if you’re a Patronizer, but here’s the cover of DNSSEC Mastery, Second Edition.

The original is Baraldi’s “Romans Engaged in Learning,” as reimagined by Eddie Sharam. Of course, Unix history being what it is, this is clearly “Tux Engaged in Learning.” Beastie is doing the teaching, thank you very much.

The book is still open for sponsorship, but I hope to finish the first draft this month.

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Auction Against Human Trafficking

My wife works with Soroptimist International of Grosse Pointe to support their anti-human-trafficking efforts. They usually hold a variety of fundraisers, including a 5K race in September.

2020 and 2021 have been less than optimal fundraising years. Running a 5K on your own is much less interesting than trying to outrace a whole bunch of folks.

This year SIGP is raising money for the Joseph Project, a non-for-profit organization who connect human trafficking survivors with skilled pro bono legal counsel. One of the worst parts of human trafficking is that people must break the law to survive, let alone escape. Survival usually means a criminal record. I’ve written about human trafficking before, and completely support the efforts to give these folks a new chance.

Meanwhile, here I am with a variety of stuff that’s explicitly designed to raise money in the most daft way possible, and a whole mass of readers who couldn’t be unemployed if they tried. To try to cover the gap, I’m auctioning off something that was never before available online, and never will be again.

The Bail Bond Denied edition of FreeBSD Mastery: Jails.

Only five copies of this edition exist. One is in my archives. One was auctioned off at BSDCan 2019, the other at Penguicon 2019. The fourth will be reserved for the next charity auction I attend in person.

The fifth is being auctioned off right here. The members of the Grosse Pointe Soroptimists Club are signing it to express their gratitude for your generosity. I’ll sign it myself, thereby destroying their added value.


This is your only opportunity to get this book without being present at an event I’m at. Yes, I’m opening this up to seven billion people.

The auction rules are simple:

Comment on this post to bid. I advise bidders to click the “notify me of new comments by email” button, so they can see when they’re outbid.

The auction runs from now until 5 PM EDT 25 September. Most of the bidding happens on the first and last days, but I want to leave time for the Internet’s slow publicity machine to catch on. If bidding is frenzied in those last moments, I’ll leave the auction running to squeeze the most cash out of you get the best result for the Soroptimists.

Once the auction closes, send your donation to SIGP Paypal, by following the link on grossepointesoroptimist.net and send me your receipt. I will mail you the book at my expense.

Note that you don’t need to win a silly book to donate. You can donate out of your own generosity. I promise they’ll appreciate it. If you need someone to blame to keep your hard-boiled reputation, tell them I made you do it.

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“$ git sync murder” is out, so: how many books have I written?

The hardcovers are in stores now, so I think it’s official. $ git sync murder is out everywhere except my print bookstore. You can get it at all of the usual stores. I have the ebook in my store.

Every time I release a new book, or dare to show my face in public, folks ask me how many books I’ve written. My answer is, “define written and book.” That’s not as snarky an answer as you might think.

First, they’re asking the wrong question. I’ve written many books that were not published and that you will never read. Immortal Clay didn’t pick up a bunch of 4-star and 5-star reviews by being the first novel I ever wrote. It got those by being my fifteenth finished novel in a series of deliberate practice that continues to this day, and my first published novel. So, let’s change the question to “how many books have you published?”

Here’s the current output of the SNMP object where I keep my publications catalog. (Accessing this object is an easter egg in the Networknomicon or, if you’re still attached to your sanity, SNMP Mastery.)

SNMP table: TWP-MIB::mwlBooksTable

 titleIndex                                             title year      genre      length
          1                                       Gatecrasher 1992    fiction full-length
          2                               Believe it or Else! 1993    fiction full-length
          3                           Gatecrasher 2nd edition 1995    fiction full-length
          4                 Women who Run with the Werewolves 1995    fiction   anthology
          5                                      Absolute BSD 2002 nonfiction full-length
          6                                  Absolute OpenBSD 2003 nonfiction full-length
          7                   Cisco Routers for the Desperate 2004 nonfiction full-length
          8                                         PGP & GPG 2006 nonfiction full-length
          9                     Absolute FreeBSD, 2nd edition 2007 nonfiction full-length
         10      Cisco Routers for the Desperate, 2nd edition 2009 nonfiction full-length
         11                             Network Flow Analysis 2010 nonfiction full-length
         12                           Horror Library volume 2 2010    fiction   anthology
         13                                   Opening the Eye 2011    fiction       story
         14                               Breaking the Circle 2011    fiction       story
         15                                       SSH Mastery 2012 nonfiction full-length
         16           Vicious Redemption: Five Dark Fantasies 2012    fiction full-length
         17                                    DNSSEC Mastery 2013 nonfiction full-length
         18                                      Sudo Mastery 2013 nonfiction full-length
         19                          Absolute OpenBSD, 2nd ed 2013 nonfiction full-length
         20                       No More Lonesome Blue Rings 2013    fiction       story
         21                            Sticky Supersaturation 2013    fiction       story
         22                                          Lavender 2013    fiction       story
         23                                        Pax Canina 2013    fiction       story
         24                              Wednesday's Seagulls 2013    fiction       story
         25               FreeBSD Mastery: Storage Essentials 2014 nonfiction full-length
         26                                     Immortal Clay 2014    fiction full-length
         27                               Waking Up Yesterday 2014    fiction       story
         28                                   Calling Control 2014    fiction       story
         29                                Moonlight's Apples 2014    fiction       story
         30             Networking for Systems Administrators 2015 nonfiction full-length
         31                                   Tarsnap Mastery 2015 nonfiction full-length
         32                              FreeBSD Mastery: ZFS 2015 nonfiction full-length
         33                                     Forever Falls 2015    fiction     novella
         34              Spilled Mirovar (Prohibition Orcs 1) 2015    fiction       story
         35                                      Whisker Line 2015    fiction       story
         36                                    Wifi and Romex 2015    fiction       story
         37                                       PAM Mastery 2016 nonfiction full-length
         38                     FreeBSD Mastery: Advanced ZFS 2016 nonfiction full-length
         39                   FreeBSD Mastery: Advanced ZedFS 2016 nonfiction full-length
         40                   Kipuka Blues (Immortal Clay #2) 2016    fiction full-length
         41                                   Hydrogen Sleets 2016    fiction full-length
         42             Drowned Mirovar (Prohibition Orcs #2) 2016    fiction     novella
         43                  Butterfly Stomp Waltz (Beaks #1) 2016    fiction full-length
         44           Earthquake Kitten Kiss (Beaks spin-off) 2016    fiction     novella
         45                        Butterfly Stomp (Beaks #0) 2016    fiction full-length
         46             Forced to Talk, Like, With Your Mouth 2016    fiction       story
         47            FreeBSD Mastery: Specialty Filesystems 2016 nonfiction full-length
         48                                 git commit murder 2017    fiction full-length
         49                                savaged by systemd 2017    fiction       story
         50                          Httpd and Relayd Mastery 2017 nonfiction full-length
         51                                        Ed Mastery 2018 nonfiction     novella
         52               Ed Mastery, Manly McManface Edition 2018 nonfiction     novella
         53                          SSH Mastery, 2nd edition 2018 nonfiction full-length
         54                     Absolute FreeBSD, 3rd edition 2018 nonfiction full-length
         55                           Bedazzled by Blockchain 2018    fiction       story
         56                                         Face Less 2018    fiction       story
         57                Boundary Shock: Tuesday After Next 2018    fiction   anthology
         58 Boundary Shock: Robots, Androids, Cyborgs, Oh My! 2018    fiction   anthology
         59                         Sudo Mastery, 2nd edition 2019 nonfiction full-length
         60                            FreeBSD Mastery: Jails 2019 nonfiction full-length
         61                     Terrapin Sky Tango (Beaks #2) 2019    fiction full-length
         62                                 Winner Breaks All 2019    fiction       story
         63             Boundary Shock: Apocalypse Descending 2019    fiction   anthology
         64                      Fiction River: Superstitious 2019    fiction   anthology
         65                                 Snot-Nosed Aliens 2019    fiction   anthology
         66                        An Interpretation of Moles 2019    fiction   anthology
         67                                      SNMP Mastery 2020 nonfiction full-length
         68                      Boundary Shock: Alien Dreams 2020    fiction   anthology
         69                                The Networknomicon 2020 nonfiction full-length
         70                            Cash Flow for Creators 2020 nonfiction full-length
         71              Boundary Shock: What Might Have Been 2020    fiction   anthology
         72                                  Face The Strange 2020    fiction   anthology
         73                                  Bloody Christmas 2020    fiction   anthology
         74                              Drinking Heavy Water 2020    fiction full-length
         75                                        Final Gift 2020    fiction       story
         76                                    Woolen Torment 2020    fiction       story
         77                   Drums with Delusions of Godhood 2020    fiction       story
         78                    Uncollected Anthology: Deities 2020    fiction   anthology
         79                                    Woolen Torment 2021    fiction       story
         80               Aidan Redding Against the Universes 2021    fiction full-length
         81                            Fiction River: Chances 2021    fiction   anthology
         82           Fiction River: Dark and Deadly Passions 2021    fiction   anthology
         83                                       TLS Mastery 2021 nonfiction full-length
         84                                    Only Footnotes 2021 nonfiction     novella
         85                                   git sync murder 2021    fiction full-length
         86                        The Holiday Spectacular #2 2021    fiction   anthology

That’s 86 things with my name on the cover, excluding articles in periodicals and web sites. (I don’t have the energy to go through all that stuff.) So, I’ve published 86 books.

Except some of these are stories in anthologies. Anthologies are written by multiple authors. They’re only partially “by me.” Excluding those, the catalog has 70 entries. I have published 70 books.

Except some of those are basically chapbooks: single stories, put out on their own in print. I have many more stories than these, by the way, but they’re electronic-only. I ran out of energy before I collected all that information.

47 things with my name on them that are classified as either “full-length” or “novella.” This categorization is incorrect, however. The word “novella” means “a short novel.” The definition on “novel” has bloated over the last one hundred fifty years, driven by manufacturing concerns. Arthur Conan Doyle’s first Sherlock Holmes novel, A Study in Scarlet, is about 43,000 words. Publishers would laugh at Doyle today and tell him to try a chapbook publisher based on the length alone. In the 1920s, a 20,000-word tale was considered a novel and might be published as such. I have a great big stack of Rex Stout mystery novels, and many of them contain fewer than 40,000 words.

Let’s take a nonfiction “novella.” Ed Mastery. It is a short book, but it’s unquestionably “a book.”

Alternately, consider Drowned Mirovar the second Prohibition Orcs tale. It’s over 30,000 words. In the era it was set, it would be a full novel that would appear first in a magazine, then as a standalone book. Today, it’s a prologue. As it’s packaged, it’s “a book.” It would look just fine on the shelf next to any of my 1950s novels.

Then there are collections. Vicious Redepmtion is a collection of my short stories. Aidan Redding Against the Universes collects short stories and novels. They’re listed here as “full-length,” which they certainly are. Should I could those as books?

Surely there’s a culturally-accepted standard or industry standard on how to count the number of books you’ve written?

Er… no.

Isaac Asimov established a standard that “if I appear in it, it counts.” He counted anthologies. He counted chapbooks. By that standard, I’ve published 86 books. I am uncomfortable with this definition.

I know authors who won’t count anything shorter than 60,000 words. By that standard, I’ve published 22 books. It excludes all of the Mastery titles except SNMP Mastery. That’s clearly not right for me, either.

For me, the original question is about milestones. It’s about accomplishments. I want to be able to say “I made this thing” and stand by it.

My preferred definition is, if I whack you with it, will it leave a mark? Bystanders would object, however. And I have created some titles that, while they’d leave a mark, I don’t consider them independent books. An example would be the Bail Bond Denied edition of FreeBSD Mastery: Jails. It is literally the exact same text as the regular FreeBSD Mastery: Jails, but with a cover drawn in crayon by yours truly. It is a thing. It gets offered up for charity auctions. I have a small amount of pride in it. It’s not really a discrete book.

So I’m trying this definition.

a) 15,000 words or longer
b) requiring distinct and discrete effort to create
c) something I’m not embarrassed to call “a book.”

This definition lets me exclude titles like the ZedFS version of FreeBSD Mastery: Advanced ZFS, the Beck and Provost editions of Terrapin Sky Tango, and the Manly McManface version of Ed Mastery. Only Footnotes might have brand new footnotes in it, but it wasn’t hard to make. It’s excluded. Don’t get me wrong, I’m proud of these, but only because they polish my reputation as the good sort of troll. I knocked them all off in a morning. (They’re still in the pic of me with one copy of every edition of everything I’ve written, because that picture is only for fun.)

It lets me include works like Ed Mastery and Cash Flow for Creators. I spent three weeks writing the cash flow book, and thirty years learning how to write the cash flow book. It include volumes like the Networknomicon, because producing that required a whole bunch of work. It was a different sort of labor for me, but that unspeakable tome fine educational work is clearly a discrete, unique book.

I’m also counting collections. Again, the “how many books have you published” question is about milestones. Writing enough of A Thing to create a collection is a milestone. Aidan Redding Against the Universes is the closest thing to a Brandon Sanderson doorstop I’ve produced on the fiction side. (Also, that hardcover has two different covers, one on the dust jacket and one on the laminate, and they’re both lovely.)

Applying this definition leaves me with these titles.

          1                                       Gatecrasher 1992    fiction full-length
          2                               Believe it or Else! 1993    fiction full-length
          3                           Gatecrasher 2nd edition 1995    fiction full-length
          5                                      Absolute BSD 2002 nonfiction full-length
          6                                  Absolute OpenBSD 2003 nonfiction full-length
          7                   Cisco Routers for the Desperate 2004 nonfiction full-length
          8                                         PGP & GPG 2006 nonfiction full-length
          9                     Absolute FreeBSD, 2nd edition 2007 nonfiction full-length
         10      Cisco Routers for the Desperate, 2nd edition 2009 nonfiction full-length
         11                             Network Flow Analysis 2010 nonfiction full-length
         15                                       SSH Mastery 2012 nonfiction full-length
         16           Vicious Redemption: Five Dark Fantasies 2012    fiction full-length
         17                                    DNSSEC Mastery 2013 nonfiction full-length
         18                                      Sudo Mastery 2013 nonfiction full-length
         19                          Absolute OpenBSD, 2nd ed 2013 nonfiction full-length
         25               FreeBSD Mastery: Storage Essentials 2014 nonfiction full-length
         26                                     Immortal Clay 2014    fiction full-length
         30             Networking for Systems Administrators 2015 nonfiction full-length
         31                                   Tarsnap Mastery 2015 nonfiction full-length
         32                              FreeBSD Mastery: ZFS 2015 nonfiction full-length
         33                                     Forever Falls 2015    fiction     novella
         37                                       PAM Mastery 2016 nonfiction full-length
         38                     FreeBSD Mastery: Advanced ZFS 2016 nonfiction full-length
         40                   Kipuka Blues (Immortal Clay #2) 2016    fiction full-length
         41                                   Hydrogen Sleets 2016    fiction full-length
         42             Drowned Mirovar (Prohibition Orcs #2) 2016    fiction     novella
         43                  Butterfly Stomp Waltz (Beaks #1) 2016    fiction full-length
         44           Earthquake Kitten Kiss (Beaks spin-off) 2016    fiction     novella
         47            FreeBSD Mastery: Specialty Filesystems 2016 nonfiction full-length
         48                                 git commit murder 2017    fiction full-length
         50                          Httpd and Relayd Mastery 2017 nonfiction full-length
         51                                        Ed Mastery 2018 nonfiction     novella
         52               Ed Mastery, Manly McManface Edition 2018 nonfiction     novella
         53                          SSH Mastery, 2nd edition 2018 nonfiction full-length
         54                     Absolute FreeBSD, 3rd edition 2018 nonfiction full-length
         59                         Sudo Mastery, 2nd edition 2019 nonfiction full-length
         60                            FreeBSD Mastery: Jails 2019 nonfiction full-length
         61                     Terrapin Sky Tango (Beaks #2) 2019    fiction full-length
         67                                      SNMP Mastery 2020 nonfiction full-length
         69                                The Networknomicon 2020 nonfiction full-length
         70                            Cash Flow for Creators 2020 nonfiction full-length
         74                              Drinking Heavy Water 2020    fiction full-length
         80               Aidan Redding Against the Universes 2021    fiction full-length
         83                                       TLS Mastery 2021 nonfiction full-length
         85                                   git sync murder 2021    fiction full-length

This makes $ git sync murder my 45th book.

Could this definition be gamed? Sure it could. But I don’t care enough to game it. I stopped counting my releases somewhere around 17 or 18 books. I counted titles on my brag shelf at one point a few years ago, using my gut as a definition, and got a number like 31 or 33 or something like that. I haven’t cared enough to count until today, when I’m putting off doing real work. Now that I’ve counted, I suspect I’ll maintain a silent count until I break 50 and then lose count again. 50 is a milestone, after all.

If you want to argue about my definitions, please find someone else to argue with.

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Total Mastery, 2021 July

Hypothesis are the key to understanding and the fundamental root of science. A hypothesis must be falsifiable. Here’s an example.

Nobody will buy a bundle containing all the IT Mastery ebooks. Long-time readers already have some, and only want select volumes. New readers will want to try one or two first.

Folks at my mug.org talk last night assure me this is not true, and that if such a bundle existed people would buy it.

I’m testing this hypothesis via the Total Mastery ebook bundle. All my IT Mastery ebooks, 10% off.

Note that it’s dated. When I release a new book, I’ll create a new bundle.

Or stop bothering with it, when I fail to falsify my hypothesis.

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“DNSSEC Mastery, 2nd Edition” Open for Sponsorships

I’ve started making words on a new edition of DNSSEC Mastery.

After weeks of folks repeatedly asking when they can sponsor it, I have an answer other than “later.” Sponsorships are open now. Eddie Sharam will be doing the cover, as usual.

If you’ve just come across my sponsorships, here’s the deal. You give me money before I’ve produced anything suitable for human consumption. In return, I put your name in the book. $25 or more gets your name in the epub and mobi ebook versions, while $100 or more gets your name in the print and electronic versions. (The PDF version is straight from the print, so while it’s technically an ebook you need to have print-level sponsorship to appear in there.)

For the record: yes, I consider sponsorships something of an open scam. There’s no way you get enough benefit from a sponsorship to merit the cause. They’re a throwback to the medieval patronage system, where folks with money supported artists they considered worthwhile. Or, if you prefer: you give me money your excess cash, and write it off as a business expense.

On the other hand, I got bills. So here it is.

If you want to trickle money to me, rather than big lumps, I offer monthly patronage opportunities at both Patreon and my e-bookstore.

Or, just go to your favorite bookstore and buy my books. That’s all the support I need.

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Sponsorship Notes on “TLS Mastery”

Here’s the heap of TLS Mastery sponsorship gifts, awaiting my poor postman.

43 packages on my front porch

I get asked about how sponsorships work, so I’m going to record a few notes here.

37 print sponsors at $100 each, plus 55 ebook sponsors at $25 each? In traditional publishing, we would call that an “advance.”

Except that I have to pay to purchase and mail the rewards. When I first tried sponsorships back in 2016, I calculated I’d have to pay about $10 for shipping for each print sponsor. Surely most of my sponsors would be in the US, not overseas.

I was so. Very. Wrong.

Over half of my sponsors are outside the US. Average shipping is $19. The print sponsorship is profitable, but I spend just under 40% of the sponsorship on fulfillment. I’m pondering if I want to go to the trouble of adding shipping costs to print sponsorships. The most expensive places to ship are Australia (for obvious reasons) and Israel (for inexplicable reasons, it’s right next to Europe, what the heck). Plus, there are occasional predictable failures.

I could raise the price. Going over $100 feels like it would be excessive, though.

I could integrate a shipping API, get an estimated cost, and charge $90 plus shipping. I’m not sure how such APIs react to “get a quote now and fulfill six months later,” however. I suspect Woocommerce would throw a wobbler. One reason I do sponsorships is because they’re pretty easy. This makes sponsorships more fragile. Also, my readers were voted “Most Likely To Habitually Evade Geolocation And Not Even Think About It” four years running.

I could add a note to the checkout that says “If you’re from outside the US, I’d appreciate a few extra bucks for shipping.” But I’m already asking for money for no good reason.

So, for now, things stay the same. If Australia develops Mad Lucas Disease and starts sponsoring like fiends, that might well change.

About 10% of sponsorships require a second contact. I have to drop the sponsor a note saying “Hey, USPS says your address doesn’t exist and Google Earth shows it’s an empty field in Wyoming, can you confirm?” Most often the answer is “yes, I live in a giant empty field, use my PO Box instead.” Clearly, anyone who sponsors me is probably unusual in more than one way.

I occasionally get someone who sponsored a book twice and I didn’t catch it, so I have to find out how to satisfy them. It might be a refund, perhaps another book stuffed in the envelope, whatever.

Each book gets more sponsors than the one before. I attribute this to the sponsors mailing list.

If you’re thinking of doing this: set up a real shipping operation. Buy waterproof bubble mailers. Get a tape gun. Get an online postage account (I use Shippo). Set aside a bunch of time. When I hit 50 print sponsors, I’m hiring a neighbor kid to package stuff as I sign and investigating a mailing label printer.

Sponsorships on DNSSEC Mastery, 2nd Edition will probably open in June.