TLDR: The coupon code MWL gives you 10% off all titles at my bookstore. It’s not valid for discounted bundles, sponsorships, or gift cards; just existing regular titles, ebook and/or print. If you buy the print, you still get the ebook free. I intend to keep this coupon live indefinitely, barring debacles.
Why?
When you cut out middlemen like Amazon, I make more. This code lets me split the difference with you. (No it’s not an exact 50/50 split, but the amount varies by title and I have to pay constantly-changing fees.) If I just discount the books Amazon will price match and cut what they pay me, so a blatantly advertised coupon it is.
Why do this right after the Sysadmin Appreciation Day coupon? That was a test. My estimates said that the math worked, but I needed a series of actual discounted sales to prove to myself that unexpected stupidity wouldn’t ruin me. It should be fine.
You have to pay shipping at my store, but the discount helps. If you buy multiple books from me, you come out better than Amazon.
The coupon isn’t valid on discounted bundles. Yes, you can buy The Full Michael and get all my indie titles in print, but that’s already discounted $150. That’s a better deal than the coupon.
You might notice that publishers like No Starch Press occasionally offer 30% coupons. How can they do that while I’m stuck at 10%? They use different printing methods and have both a warehouse and a staff. I use print-on-demand, which exchanges smaller margins for nonexistent overhead.
Yes, of course I’m hoping this will boost sales. I need a commercial OS for publishing, and Microsoft’s constant connivery to get generative AI into my system requires increasingly intrusive hackery to evade. Apple is still commercial, but at least I can turn off their generative AI garbage with a single button. So I’m hoping to raise enough to purchase a Mac Studio. (Why a Studio? InDesign is freaking huge, and I need something that will last 8-10 years.)