1 April Kickstarter: Laserblasted

You ever have not merely a bad idea–but a terrible, no-good, utterly compelling idea? A hideous idea that won’t leave you alone until you act on it? An idea that makes folks say “You shouldn’t have! No, really, I’m not being polite. You shouldn’t have.”

No? Me neither.

This year’s April Fools’ book might be as close as I ever get.

This novel will go to Kickstarter backers and Patronizers first. I’ll have the print and ebook in my bookstore next, then it’ll be available on retailer sites. If you want to know more, you can read the uncopyedited first chapter below. If you want to know less, go elsewhere.

Here’s the first chapter.


Assimilate (R-23 Mix)

A sky flared silver-blue around a scrawny yellow sun. Scattered shrubs too stubborn to accept extinction cracked through dirt scorched to pavement and clawed towards the sky, dusty green leaves stretched to catch any hint of rain or falling sweat or spit. Heat-drenched stones had become open-air kilns hotter than the dirt. The only people who willingly stayed were rocks.

But if you stayed, if you watched, you’d see the innocent convict reassemble himself on this parched world. Upon discovering he had a mouth, he promptly screamed. A billion billion compatible life forms in the galaxy, and he’d escaped into a filthy meatsuit. A meatsuit on a world that was pure death to algae-based life.

But the GalactiCops would never look for him on this dead-end blue-green world.

The convict tried to cackle, but this body didn’t even have gills.

He wobbled on stolen feet. Only two legs? Clumsy. Unreliable. Plus, two-legged species were always the ones to invent police. Sociologists claimed it had something to do with a fondness for kicking each other in the fork. A handful of bipeds decided that they needed to impose their morality on others and in just a few million years they tromped all over the galaxy telling the aquatics to stop singing starhymns and the algae to stop churning.

There might be police here. But not GalactiCops.

The distant horizon wobbled. Balance! If he fell, the superheated dirt would harm the meatsuit. Fine, let the host handle that—what? Breathe? What was breathe?

Incendiary air wheezed in through the face-holes, inflating the torso.

His vision stabilized.

Oxygen exchange through a bellows? What prankster had designed this biome?

Worry about that later. Body first.

Two arms, two legs, attached to a central torso. Bilateral symmetry. A paltry five digits on each hand, but one of them was opposable. Convenient, that. A lump of hard bone atop the torso, half-covered in sensory organs. A food-hole with grinding bones top and bottom, two air-holes above it, two (ouch!) visual organs further up. Audio receptors on each side, nice for echolocation. Thin fur over the top. A flexible pinkish-brown membrane encased the meatsuit. The convict’s healthy spore-green was suffusing through the membrane, tightening his control.

A word drifted up from the host: man. He was a man. Male.

Not just meat, but sexed meat? Dis-gus-ting. No wonder they kicked each other in the fork.

#

This poor bastard won’t be on screen much but he’ll shadow the whole picture, so you need to know a couple things. The Prime Algae had felt the need for an innovative thinker unconstrained by society’s preconceptions so it had meticulously selected his sperm spores instilling intelligence, unconventionality, curiosity, and persistence. His native form was an endlessly flexible mass of algae the size and strength of a Chevette—yes, there’s newer cars that size, but we’re in 1989 so let’s keep the Mini Cooper reboots out of shot. He’d gone off and solved some of the Parent Algae’s more pressing problems, incidentally covering a few planets in a brand-new high-reason computational cyanobacteria of his own devising. A couple animal species made ridiculous claims to “own” those planets, when even meatsuits know that algae is welcome everywhere. The convict had gone so far as to make the results of his research freely available through the modulated digestive gas emissions all sensible species used for communication. Unlike light interception or vibration analysis, even the most primitive life forms could perform direct chemical analysis. How could he have been more generous, more transparent? The animals only had to take a good whiff to get ample warning of atmospheric changes, but no, they hadn’t bothered!

Enter the GalactiCops.

Exit to the prison planet Plutocrat’s Pleasure.

The convict had scavenged the parts to build a spatial inverter. Not much of one. Just enough to get a few million spores and a few gigasouls of his essence across space in a self-reassembling container. Patient hours probing the light years in search of not just a usable host body, but a host body near equipment that could be autoassembled into a useful multitool. It wouldn’t do any good to escape to a resource-stripped planet, but with a multitool he could build the tools to build the tools to return to the Parent Algae and heroically unleash a cyanobacterial Golden Age across the galaxy.

The first step, escape, had succeeded.

The host wore the chunky spore pod on a chain around his neck. The spatial inverter had reassembled the atoms of whatever devices the target had been using into a multitool, a little clunky but you couldn’t expect an algorithm sketched on blotting paper to understand style or grace. One end of the multitool’s shaft was hollow, designed to slide over one of the host’s upper limbs up to the middle joint so the meatsuit could seize the control bar. The other end was serviceable crystals and controls. With this he could slice mountains or smelt carbon dust into delicate starwarp lace.

The host’s brainstem surged in satisfaction. The multitool was very male? What? A repulsive image flashed from the host. Meatsuits were even worse than he’d imagined!

Appalling or not, he wore one now. He had to care for it, return it in better condition than he found it. The meatsuit wore protective cloths over most of its body, exposing only the head and hands. Everything felt overheated. Surely the meatsuit didn’t live in this barren oven! It had to have shelter, somewhere.

Dread rippled through him. Was this species at the dying end of a Great Filter? Had he escaped to a planet wheezing its last?

Mountains ringed the horizon. One looked closer than the others.

The host urged that way. It might not be in charge, but it didn’t want to dry out and flake away either. It urged the convict to bring along the round canteen, but the thought carried an obscene image of unscrewing the top and wrapping its food- sphincter around the opening. The convict wanted nothing to do with sphincters.

Now, a name. Algae recognized each others by their emissions. Meatsuits used stupid names and even more stupid titles, transmitted by vibrations in electromagnetics or water or stone. Start with the title, indicating rank. Doctor? No, the host was a Doctor, a doctor of rocks. The convict wasn’t anything like this creature. Not for long. He needed a title that meant knowledge-sharer, discoverer of new wisdom—

The host threw back Professor.

Yes. Professor. Professing the truth. That would work. Now the name. He gathered up his memory of his personal emissions aroma and told the host to translate it. A jumble of pointless implications and impressions came back, wrapped around a few clear words.

Good enough. He would fit in.

Until he didn’t need to.

Professor Raisin Bran Farts set out to show them. Show them all.

#

Speaking of names, we need an establishing shot of our approaching GalactiCops. There they are, approaching Earth. Saucer-shaped GalactiCop Cruiser 82 has all the sleek styling of a Cybertruck and the timeless grace of a moose on fentanyl, but the inertialess drive goes from zero to everything in nothing so who cares how stupid it looks?

The Greys invented police long before humans did. One of the things they police is access to humans. It’s not that they care about us. Humanity hasn’t evolved enough to join the galactic market and hasn’t invented antigrav so the Galactic Species Index classifies us as livestock. If someone figures out how to profitably strip-mine us before we get our act together, we’re done. While the Orion’s Sword civilizations consider human pineal glands a potent aphrodisiac, we’ve put so many toxic chemicals in our environment that the Swordian Morality League has taken to saying, “take gland for your last stand.” The Greys put humanity on the Protected Species list, which isn’t so much for our benefit as giving them another excuse to put the boot in. The Swordian Society for Responsible Human Ranching will get that law changed one day and swoop in to save us from ourselves, for them.

Greys have jointless limbs, almost like tentacles. Their three fingers bend wherever way. They’re kind of like turtles with extra forehead nostrils and extensible necks. Each giant eye has one lid. It blinks up. Sort of creepy, but not a bad creepy.

The more experienced GalactiCop was on his fifth life, old enough to actually be grey. His people came from the sunny side of a tidelocked inner planet like Mercury. Most bright siders never leave their tunnels, so when he departed his colleagues named him Bright Land. That happens to be the meaning of our name Lambert, so we’ll go with that.

The newer cop still had the bronze hide of his first life and the impish humor of the young, but he was serious about being the best police he can. He actually read Blackstar’s Simplified Law for The Fuzz and marked notes in the margins. They’re not even the kind of notes about how a GalactiCop could leverage the law and his position to get free probing from the Greys Of Negotiable Affection. His colleagues call him Serious but that’s not a name here so we’ll call him Earnest.

By the time the Professor learned the importance of carrying water when hiking through the inland California desert in high summer, Bert and Ernie were landing. Ernie hopped to the armory and drew a turboblaster, calling “Come on, partner!”

Bert didn’t even look up. He was eating a burrito.[1] Not just any burrito, but Galactic Cuisine’s brand new Deluxe Everything Jumbo. In his last life he’d had a side gig as a Burrito Influencer on NextGalaxy. While reincarnation had stolen his soothing high-pitched grinding voice, and with it his audience, he maintained his in-depth knowledge of the art form and Galactic Cuisine still had him on their reviewer list.

Be warned, Galactic Cuisine never removes anyone from their reviewer list. Tearing open the wrapper legally grants Galactic Cuisine a nonexclusive, irrevocable license to analyze, resell, or modify the consumer. Nobody reads license shrinkwrap, so it’s fine. Once Bert opened a burrito, his GC-updated enzymes wouldn’t let him stop eating until he devoured the whole thing. Bert believed it was because he was “savoring,” but the truth is all Galactic Cuisine food tastes like violently molested sea cucumber.

Ernie’s impatient ripples annoyed Bert. “Listen. Ernie.”

“He’ll get away!”

“Nah,” Bert grunted around a mouthful of Genuine Fast-Breeding-When-Fed-But-Adorably-Purry Fuzzballtm burrito filling. “Don’t take that little turboblaster. Get the big one.”

Ernie perked right up at that, but he’d spent too much time with Simplified Law for the Fuzz to just snatch it. “Is this perp that tough?”

“Who’s in charge here, kid?”

“You are.”

“That’s right.” Bert chomped. “This fungus busted out of a high-security prison fifty-nine parsecs away. It’s dangerous.” Still chewing, he hauled himself to the door and selected a pistol turboblaster. “Don’t take no chances. Weapons on fricassee. You see our escapee, you put him down.”

They emerged on the same baked desert the Professor loathed, but Galactic Cuisine has so heavily bioengineered the Greys over the last fifty millennia that they’re equally uncomfortable everywhere. Ernie waved his rifle about like the parboiled sky might hurtle hot hail, but Bert kept himself relaxed and sighted along his turboblaster’s barrel to scan among the scraggly shrubs and scattered boulders. It would be easier to see the escapee if he knew what type of body it had claimed.

Professor Raisin Bran Farts had figured out enough about knees to crouch behind one of those scraggly bushes. The multitool’s weight dragged at his arm. Algae doesn’t have a divinity to swear by, or at, so it had to soothe itself with action. Using a multitool to direct raw energy lacked style, precision, and cleverness, but it would make short work of the GalactiCops. Algae isn’t a natural user of ranged weapons, though. The Professor aimed at the GalactiCop with the bigger gun.

The multitool’s automatic targeting assessed the GalactiCops, identified Ernie’s turboblaster as the most serious threat, and blew it straight off his shoulder.

Ernie wailed at the impact, more surprised than hurt.

“Called it,” Bert muttered. Every GalactiCop’s first field lesson: perps shot the person carrying the biggest gun. Bert wasn’t about to take chances. His karma was so low, his next life he’d probably come back as an author.

Bert would enjoy telling everyone back at the station how Ernie sniveled, but took the chance to line up his shot and let the fungus have it. The turboblaster’s auto-targeting took over and knocked the multitool right off the fungus’ arm.

The Professor had believed he knew all the flavors of pain. He had a point. Prison isn’t kind to algae. But algaes don’t understand bones. They know the concepts, sure, but that’s like Mrs. Perfect Dentition earning her PhD in toothache theory. The multitool’s clear housing went all the way up to the meatsuit’s elbow. The impact broke the meatsuit’s radius in three places and the ulna in four. Bone pain was a whole new kind of agony, one wholly alien to everything the Professor had ever experienced. He fell back, not knowing how to override the meatsuit’s pain signals.

The last thing Professor Raisin Bran Farts saw was the grey GalactiCop raising a brutal turboblaster square at his meatsuit.

Bert blasted the meatsuit to a scorched black mark. The indestructible spore pod thudded to the ground. “Hey, kid! You’re fine. On your feet.”

Ernie didn’t feel fine. Humiliation made a Grey’s elbows hurt, and Ernie’s felt like they’d been dipped in boiling lead. He would need a few more encounters to internalize Bert’s first field lesson, as well as the second: your partner is a bastard.

Bert tossed the burrito stub in his maw, dropping the wrapper.

A buzzing rose from behind one of the rocky hills. Had the convict left a dangerous surprise? Ernie flowed to his feet. No, not a weapon.

A flying machine. A powered metal glider dragged by an airscrew. What sort of species would use that instead of simple antigrav?[2]

Bert shouted, “Kid! Grab your weapon and let’s go!”

“What about the convict’s weapon?” Ernie said.

“Did you see where it landed? Cause I didn’t. It’s not traceable to us, but your turboblaster is. The natives find that, the Contact Form’ll be nine times as bad!”

The tiny aluminum Cessna wobbled past, but by the time the pilot turned around and came back for a closer look Bert and Ernie had grabbed the turboblaster and flung GalactiCop Cruiser 82 into the sky, leaving only the distinctive triple divots from the thrusters.

An escaped convict fricasseed with little enough damage and a weak enough witness that they had to do only a few hours of paperwork. A job done, if not done well.

[1] Wrapping one food in another food is universal among intelligent species, the most spectacular example being the avisvores of Omicron Spaniel and their Living Turducken.

[2] Every sensible species invents antigrav right before figuring out nuclear power and right after discovering spalt.

New book launches on Kickstarter tomorrow, but no title yet?

My new book launches on Kickstarter on April Fools’ Day. This is not a coincidence. It absolutely follows in the footsteps of Ed Mastery, the Networknomicon, and the Savaged by Systemd audiobook.

What is it? Not telling. I do have hopes for it, though.

I also have a blurb for it, from a famous author. Well, more famous than me at least.

I don’t know what more you could ask for. Oh no, wait, I do! I have been informed that people who follow this blog do so because they want my updates. Updates on the Kickstarter’s progress will appear here as well as on the campaign page.

The big small-to-medium reveal is tomorrow. Watch this space, or the Kickstarter page.

Direct Print Sales now shipping from US, UK, Australia, AND… Canada

Delivering books to Canada has long been a pain in my butt. I live in Detroit, Michigan. Canada’s right there! I can walk a mile to the shore, throw a rock, and hit a poutine wagon. But no matter how I stretch, I can’t get tiger tail and I can’t cheaply mail books there. It’s cheaper for me to ship to some parts of Europe and Asia than it is to ship to Toronto.

I just discovered that my direct print sales fulfillment printer, BookVault, now prints from Canada. I hit the button to enable that so fast, you’d think it was offering tiger tail delivery. The books will be printed in Winnipeg, and shipped within Canada via their postal system. I have not tested BV’s Canadian printer. I can’t; if I order a book here, they’ll print it in the US.

If you’re Canadian and want one of the books I’m selling direct, do try it and let me know.

February’s Fervid Sausage

This See the Sausage Being Made post went to my esteemed Patronizers at the beginning of February, and will go to the public in March. Not a Patronizer? You could be.

One of the advantages of being a self-employed writer is that my schedule is infinitely flexible. I can work any hours I want, so long as I work them. The down side is that everybody knows my hours are endlessly flexible, and when there’s a family emergency I get elected to cope. A sane society would have supports for medical emergencies, but this is the United States and everything is terrible.

Still, words are being made. I hope to have Project IDGAF finished by the end of February, and the new Networking for Systems Administrators done by the end of March. As Douglas Adams said, “deadlines are wonderful: I love to hear the whooshing noise they make as they shoot past.” Still gonna try to make them. The Windows examples in N4SA2e are pure PowerShell, which has been an education. PowerShell has an interesting and design that makes many things possible in managing Windows. Unfortunately, it’s burdened by managing Windows. Want to look at a network interface? Great! There’s several different commands for doing that, each slightly different! It has a built-in select command for grabbing columns out of the output, rather like the bastard child of SQL and awk. You have to have that, because the output of any one of these commands might be hundreds of characters wide. If you can remember which of the several similar commands you need to look at, that is.

Anyway. Windows admins need network competence too.

Once that’s done, I’ll be working on a new ZFS book with Allan and finishing Skybreach. After ZFS, I’m planning a core DNS book.

And now, for some tedious business neepery.

People have been asking me about this new author web site tool, Fourthwall.com. It promises to be all things an author would need: web site, store, monthly patronage, and so on. It pretty well replicates what I built on tiltedwindmillpress.com. They only charge 3% of all sales, plus transaction fees. It seems like a great deal, doesn’t it?

Rather than give an opinion, I’m going to discuss how I decide to use an outside service.

The core postulate of service selection: The Internet’s business model is betrayal. Amazon was willing to lose millions of dollars a year until they achieved market domination. Once they crushed the competition, they promptly raised prices. Uber spent millions to destroy taxis. It’s not just the Internet, of course; look at the devastation Walmart inflicts on community businesses. Short of malice, there’s also inexperience and incompetence. When my first business back in the 90s, I sat down and figured out my cash flow and decided the company would work. My inexperience showed itself through expenses that far outstripped my predictions. I failed. It happens. From my customers’ perspective, I’m certain it felt like betrayal. So: The Internet’s business model is betrayal.

Before using a service provider, ask yourself: if they betray me, what is the cost of no longer doing business with them?

I use BookFunnel to deliver books. They provide ebook delivery, track who has what books, and let buyers re-download their books months or years later. The service costs me $100 a year. I switched to BF because I was spending 20-30 hours a year dealing with delivery and redelivery issues. My time isn’t worth a lot, but is more than $4/hour.

If BookFunnel betrays me, I have to switch back to delivering books myself. I would probably hire a contractor to set up something, or persuade a WordPress developer to write a book delivery system suited not only for my customers but for the customers of every other affected author. In the grand scheme of things, the impact is vexing but minimal.

Mind you, I don’t really expect BF to betray us in the foreseeable future. Why? Because of profitability.

Consider what Bookfunnel does for me? They run a database, a web front end, and provide file downloads. That’s it. The web site doesn’t offer news updates or anything that would lure the Hacker News crowd, so it’s not likely to experience massive traffic and load spikes. Running such a site as a business requires a meticulous attention to detail, but it’s not technically hard. Tens of thousands of authors pay BF $100/year or more for work that can be done on a single rack-mount server. That’s a nice business. They also support author stores, charging fees that are better than Amazon but reasonably profitable for them.

Suppliers need to feed their pet rats. (Or children, whatever.) If a supplier’s business model doesn’t generate enough cash for the supplier to meet their bills, it’s a good sign that the supplier intends to capture and then betray their market.

Just as important as profitability is the path to profitability. I have no idea how BF started, so I’m going to assume it’s the success story I hear over and over.

Some programmer hears their author friend griping about the problems of indie book delivery and thinks, “I could solve that!” They hack together some PHP and Postgres, rent a VM, and pitch it to their author friend. That friend helps them discover the most vexing bugs. Once the thing basically works, that author tells their other author friends how this site solved all their problems.

One hundred dollars a month times one user? Your VM bills are paid and you made a few bucks helping a friend, cool.

Ten users? It’s staring to look like real money.

Fifty users and more signing up every day? Quit the day job and ride this cash cow as far as you can!

Best of all, their customers are technical enough to configure WordPress payment gateways and have enough traffic to consider that $100/month a worthwhile investment over managing files themselves. They’re not complete newbies, and support responses like “update your plugin” require no further explanation.

The path to profitability is obvious and predictable. So is the path to failure.

Let’s consider Fourthwall in those terms, and assume I set up shop there. This example uses novels, because most writers running their own stores are novelists.

The path to profitability? You’re offering every author in the world a free web site and free store! They’re gonna flood in. While file storage is almost free, it’s expensive at scale. Many of those customers will have never set up a real web store before, and are going to have questions.

Writing books is one of the hardest ways to make a living. Selling books as an indie author is even harder. Most authors sell nothing. Three percent of sales? I charge $5 for my novels. That gives Fourthwall $0.15 per sale. Many novelists sell their books for $1 (a terrible practice for anything but loss leaders, but that’s a separate argument). Fourthwall gets $0.03 per sale.

How many three-cent purchases will it take to cover monthly server rental?

The numbers on my tech book sales are slightly higher, but still depressing.

If I ran my site, my store, and my Patronizer program through Fourthwall and they took three percent? They’ll eventually either go out of business and leave me hanging, or be compelled to raise their prices. When either happens, I must drop everything and scramble to replace those services elsewhere.

Again, none of this requires malice. But authors are so prone to falling for scams that entire web sites exist exposing scammers. After thirty-two years kicking around publishing, an honest business is an extraordinary claim that requires extraordinary proof.

And I might be wrong! I have made claims and been proven wrong before. (Performative Buzzword Compliance is very real, but the specifics of Kickstarter’s case made me wrong. Oh well.)

Being independent is not easy. I opened my bookstore eleven years ago. Getting it to its current state has been long and slow, and I’m still working on integrating print sales into it. I’m hoping that my outside contractor figures out the final shipping problem. I’m a tiny customer so I’ve told them to fit me in wherever.

For the curious, why did I outsource a silly WordPress problem? Because I’ve been fighting this problem for over a year. In the immortal words of ZZ Claybourne, “my job is book.” I don’t want to delve sufficiently deep into WordPress to solve this problem. I’d prefer writing “More SNMP Mastery” or “[ Mastery.”

In other business-related stuff: the new US presidential administration is just as bad for business as I expected. We’ve flipped our spending to Yellow. Business thrives on predictability, and predictability is now in the same narrow niche as the Ford Edsel and the mechanical calculator. While I am always grateful to my Patronizers, my thanks are especially fervid now.

But if I’m gonna get this book done, I better go make some words.

“SSH Mastery” now available in print direct from me

The headline kind of says it all, but it won’t let me put a link so I’ll repeat it. If you want SSH Mastery in print you can buy it from me. Unlike any other store, buy the print and you get the no-DRM ebook for free.

Thanks to the number of retail channels I use I have no ability to generate per-title book sales figures, but SSH Mastery is consistently near the top at most of the stores.

Print and ebook editions of all future Tilted Windmill Press titles will be available first through my store. Adding a backlist title is a few hours work, and a couple weeks of waiting to be sure that the printer does a good job. Yes, it’s a third printer. I’ll rant about why in March’s See the Sausage Being Made column, which I still owe my Patronizers.

Anyway, you can get a print/ebook bundle of SSH Mastery. It’s a mere eight years later than I wanted, but that’s tech for you.

If you want to know if I have a particular title in print, see my store’s print category.

The Reader Acquisition Funnel

I keep referring people to the Reader Acquisition Funnel, which I wrote about in the middle of one of my monthly See the Sausage Being Made posts. It’s clear I need to pull this out into its own post. I’ve twiddled with the text because I can’t leave bad enough alone.

My goal is to spend my life doing work I enjoy. That means I’ve had to learn unholy business concepts that I would rather not soil my soul with, and apply them to my trade. Disintermediation is one of those concepts. I want you to reduce the number of middlemen between you and I. How does one accomplish this? Marketing experts create a Customer Acquisition Funnel describing how they lure people into their employer’s clutches. I have a similar Reader Acquisition Funnel.

  1. Read my free or discounted samples (articles in magazines, free first in series, sample pages in bookstore, library check-out)
  2. Buy my books through retail channels
  3. Social media follow (fediverse, bluesky)
  4. Sign up for my mailing list in exchange for freebies
  5. Buy books directly from me
  6. Kickstarter backer
  7. Sponsor books
  8. Regular monthly contributor
  9. You do all my chores so I can write more

I just realized this funnel has nine rings, exactly like a famous legendary funnel. I promise that my ninth ring is not eternally frozen. I live in Michigan, it’s only frozen for half of the year.

My goal is to make the mouth of the funnel as broad as possible, to suck folks in. With fiction, that’s straightforward. Now that the Prohibition Orcs books are out, I’m working on making the first orc story free everywhere. If someone reads the tale, gets to the end, and wants more, they’ll see the friendly note at the end of the tale inviting them to check out the full-length books.

My nonfiction is less blatant, but that’s why you’ll see my FreeBSD Journal column. I give nonfiction mailing list subscribers a copy of Tarsnap Mastery to give them a taste of what my books are like. I also carefully choose which topics to write about. If you have a problem with PAM, there’s only one book on the topic. Same with ed(1). Such books broaden the funnel’s second level. People keep asking for a book about LDAP, but there are many good tomes on that topic and it would do nothing to widen the funnel. Plus, LDAP is evil.

Does a book on a forty-year-old text editor broaden the funnel? Yes. Ed is legendary.

And yes, I did monetize the FreeBSD Journal column. By popular demand.

A business school graduate would say that the readers at the bottom of the funnel are more likely to buy more of my books. I acknowledge that’s true on the spreadsheet, but the only way I can guide people to purchase my books on an ongoing basis is by providing a quality emotional and educational experience. Yes, my nonfiction is emotional as well as educational. The emotion is why certain folks hate my tech books.

Each ring offers subtle notifications that further levels exist. Buy a book? In the back you’ll find a link to my web page and a list of other titles. Back me on Kickstarter? I will thank you copiously. As the campaign reaches fulfillment I will mention my crowdfunding and sponsors mailing list. I’ll also mention that the only way to get a challenge coin is to sponsor a book directly with me.

Anyway. Someone encounters my work, buys a few books, perhaps follows me on the fediverse, signs up for my mailing list, and eventually starts paying me to exist like my wonderful Patronizers do. At each stage, I gently make them aware of the next level.

The Reader Acquisition Funnel guides my business decisions. For example, I was waffling on whether I should provide my free titles in my bookstore. I was spelling this out for my Penguicon publishing talk when I realized that the people who get my free things from my e-bookstore? They are in the funnel’s first ring, and if they like the sample are willing to immediately leap down to the River Styx — uh, my fifth ring. MY fifth ring. Not Dante’s.

By providing the freebies from my store, I make that leap easy. As I revise this post, I realize that my bookstore should also offer a Freebies Bundle.

The lesson? If you’re wondering what to do, review the basics.

And now I want to write a book on the business of publishing, themed after the Inferno. Dammit Muse, I don’t have that kind of time!

Now available: combined print/ebook bundles direct from my bookstore

The question I get asked most often is “Can I get a print and ebook combo of your books?” No, hang on, that’s not quite true. Technically, the most common questions are “Are you mad?” followed by “Are you serious?” but the print/ebook combo thing is a solid third place.

I am delighted to announce that after years of work, I am deploying direct print sales from my bookstore. Buy the print book and get the ebook free. Ebook will arrive in minutes. The print book will ship in about a week.

Only Run Your Own Mail Server and Dear Abyss are available so far.

While I’d like to offer a discount, the big bookstores would price match me. And yes, you pay shipping. With shipping charges it’s more expensive and slower than Amazon Prime. Every penny outside shipping, printing, and processing fees goes to feeding my family, however, so that’s a win (for me). I’m looking at ways to reduce the cost, but I need to see if anyone will actually order this way before I sink more money and time into it.

When you place an order, my store invokes BookFunnel for the ebook and files a print order with BookVault. In minutes, BookFunnel will send you an email with links to download your books. They’ll be available for redownload at https://my.bookfunnel.com. A few hours later, BookVault will send you a print order confirmation.

All new books will be available on my site before anywhere else. I will also be adding older titles as time permits.

I’ve been working on disintermediation for over ten years. This is the last big piece. I am delighted.

Why did this take so long? Well, shipping in the real world is kind of a mess. That makes shipping in WooCommerce kind of a mess. For most authors BookVault would be plug-and-run, but I’m special. My sponsorships are incompatible with BookVault. I wound up employing Sleeping Giant Studios to resolve incompatibilities between the two. I highly recommend SGS for any WooCommerce daftness.

January’s Joggly Sausage

(This post went to Patronizers at the beginning of January, and the public at the beginning(ish) of February.)

My thoughts on last month? “Well, that was a thing that happened.” Lost two weeks to holiday chaos, but managed to get a few words made anyway.

The Dear Abyss Kickstarter is basically complete. Three people still owe me their addresses to ship books. That’s a problem, but I’ve poked them to fill out their backer surveys. When I get addresses, I’ll ship. My conscience is clean. I’m having an online launch party for this book. You’re invited. Details are at the bottom of this post.

Releasing a weird book on 1 April might not be my annual tradition, but after the Networknomicon, the two editions of Ed Mastery, the Savaged by Systemd audiobook, and Only Footnotes, it’s certainly a tradition. One that I’m continuing this year. This is a full-length book that I have done actual writing for, unlike Only Footnotes. (People claim they want a book containing only the footnotes, but when I release one they don’t buy it. Weird. Well, at least they stopped asking for it. I’ll take the win.) However low your expectations are, I can guarantee that this book will not meet them.

I’m still on the accountant hunt, but it appears that I’m not going to find an accountant specializing in intellectual property who is interested in taking me on as a client. I don’t make enough to be worth their while. Oh well. If you’re interested in the money side of my career, I put up my annual “where my money comes from” blog post.

I’m also still pondering doing a large book. For contractual reasons, I’m not going to indie publish a large OpenBSD or FreeBSD book at this time. Allan Jude is interested in updating our ZFS books, though, so that’s probably what’ll happen. Yes, I still want to write It’s Always DNS and What To Do About It, but I gotta shamelessly vacuum Allan’s brain while it’s available. FreeBSD Mastery: ZFS and FM: Advanced ZFS are still valid, but ZFS has developed many new features since those books came out. We’ll cover both FreeBSD and Linux. Yes, ZFS is better integrated with FreeBSD than Linux, but there are myriad Linux OpenZFS users. On the publishing side, I’ll combine them in one large book and call it OpenZFS Mastery. I’m guessing it’ll come to about 150,000 words, about three times the size of the typical Mastery title. That’s enough that it’ll need professional indexing and heavy copyediting and tech review, but it’s less ambitious than a big Unix book.

It’s a small step, not a giant leap, but it’s probably wiser.

One of my goals over the last couple of years has been learning to speak coherently. Yes, I give talks. Those talks get recorded and put online. Those recordings show the whole world that I am a) incoherent, and b) daft. I can discover antigravity more easily than I can change the second, but the first could be improved. That’s why I have the 60 Seconds of WIP podcast; it forces me to speak regularly. One of my dear Patronizers used professional-grade podcast equipment at work for an internal company podcast, but the company shut down the podcast. Long story short, I now have professional-grade podcasting equipment. This might be the impetus I need to convert my office bathroom into a recording room. I at least need to set up a computer in a different room for recordings: the fans on my new desktop are loud enough to show up on the recordings. I’ve never played with audio or video on BSD, so that might be fun. Especially with a fancy Heil mic. I do worry that it might require understanding more about video formats than I want to know, but if it stops being fun I could move it over to the MacOS laptop. I’ve ordered a small wheeled standing desk that should fit nicely in the bathroom. Running water doesn’t mix with sound-damping foam, but even with bare walls it will be an improvement over the Apocalypse Fans.

The new Networking for Systems Administrators is coming along. It now has over a hundred print sponsors, which means I I’ll do a challenge coin. This book has picked up more sponsors than any other I’ve written. Many of the new sponsors are folks who backed the RYOMS Kickstarter and signed up for the sponsors mailing list. That gives me a horrid nervous complex that I better deliver a quality book or they’ll hunt me down–uh, I mean, warm fuzzy feelings. Yeah. Warm fuzzy feelings.

Anyway: you’re all welcome to the Dear Abyss launch party. Party is a strong word for a Zoom session, but we live in an age where companies describe their new shoes as “hope” so I’m going with it. Saturday 25 January 2025 at 10AM EST, or 15:00 UTC. The US West Coast can get up at 7AM, the Europeans can skip dinner time, and as usual Australia is fubar. One day I’ll do one of these in Australian time and annoy everyone else.

(zoom info deleted, because it’s past and wasn’t public.)

New Rats’ Man’s Lackey story: “and the Bringer of Leaves”

“The Rats’ Man’s Lackey and the Bringer of Leaves” previously appeared in Pulphouse #33, and it’s now standalone in ebook for a paltry $1.99 on my bookstore.

More Rats’ Man’s Lackey stories exist, but the dang things keep selling to trad publishing. Seems there’s a market for “supernatural Witness Protection cosplaying as urban fantasy Nero Wolfe/Archie Goodwin” tales. At this rate, I’ll probably publish a collection in 2026.

You can’t get this at Amazon. I am no longer publishing short stories standalone in other bookstores. The pricing just doesn’t work. I think I should make a “a buck or two” on a story, and that you should pay “a buck or two.” If I price it for $1.99 on Amazon, I make about sixty cents. At $2.99 my cut jumps to about $2, but that’s a lot for you to pay.

Patronizers, your free copy is on the way. Well, I say free. You pay for the right to get my stuff for free. It’s a terrible deal, but you knew that.