Run Your Own Mail Server is the most heavily sponsored book I’ve written. Mostly that’s because sponsorships were open for longer than any other book. This gave me doubts about running a Kickstarter. Was I going back to the same people? Would anybody back it?
I launched the Kickstarter at 7:04 EDT today, and just had to update the banner image.
So, yeah. The people who will sponsor are not the same as the people who will back on Kickstarter. Though it occurs to me that during the backer survey, I should ask folks if they want to be on my sponsor mailing list. And my nonfiction mailing list.