It’s taken a while, but I finally have all (I think) of my (supposed-to-be) free stuff organized (ish) on a single page.
I use freebies the same way Costco does, in the hope that you’ll try a taste and return for more. You can get a few free titles from my e-bookstore or other, lesser retailers. If you sign up for my nonfiction mailing list, I’ll offer you a free copy of Tarsnap Mastery. The fiction list gets you seven free stories over six weeks. The email marketers call that an “onboarding sequence.” I call it “Seven stories is a lot, let’s break that up into something manageable.”
Anyway. Free stuff.
Organizing freebies isn’t just about luring people into my literary clutches, though. I’m looking at Kickstarting another short story collection this summer, in part to make some dough but mostly so I can unpublish a bunch of chapbooks. I’m seriously thinking that from now on, my short stories will be exclusive to my store. I want to publish them–one, so folks can get them, but two, so I can experiment with book design. But the maintenance overhead of publishing them on all the different stores is dreadful.
But the mental load of publicizing a short-term deal like a Kickstarter is also dreadful. I loathe asking for money. No, not hate. As Terry Pratchett said, “hate is an attracting force, just like love.” I loathe it. I don’t want anything to do with it. Promotion destabilizes my creative energy. This time around, I’m planning to end each promo piece with a link to my freebies page and a note along the lines of “If you don’t want to give me dough, please grab something for free.” I’m hoping that it let me feel better about pulling a filthy capitalism twice daily.
Anyway. Freebies. Look for the Apocalypse Moi Kickstarter later this summer.