Forget the cost of living–my printers have raised their prices. I have no choice but to do the same. $25 in 2018 is $29.50 today.
Unfortunately, back in 2011 I decided that I wanted my tech books to look like Real Books. You know, from Real Publishers, whatever that means. He put prices on covers. Younger Me had lived through several periods of inflation, and while he had learned the lessons of inflation on the demand side he failed to extrapolate for when he became a supplier. If he thought about prices on covers becoming invalid in five or ten years, he would have sneered Like I’ll still be making a living doing this in 2023. I assumed my writing career was unsustainable. I have to file updated, priceless covers with the printers.
I tried a different page layout on the new edition of DNSSEC Mastery, tightening the text to reduce page count so I could hold prices the same. The result was functional, but unattractive. The topics of my tech books are already unattractive, so doubling down on that theme is unwise.
I’ve also hit the point where maintaining my business is interfering with making new words. I’m hiring a part-time contractor to help with the web site. He’ll want paying, because despite what the oligarchs think you can’t just ship your flunkies a crate of cheap instant ramen and a box of coffee and get quality labor out of them.
So, price increases. Sorry.
I’m starting with the more popular books, like SSH Mastery. The price will be set to $29.99 by the time you read this, but it’ll take a few days for the respective databases to churn through.
Folks who follow this blog are the most likely to buy my books, so I wanted to give you advance warning. If you’ve been waffling on grabbing a book in print, this is the time.
One Reply to “Print Price Increases”