Publishers have researched the best book release strategy for decades. Even the indie folks have done lots of number-crunching to determine the best day to release a book, and how to optimize that release. Me? My indie book release strategy is “trebuchet this mess into the cold world as soon as it’s done.”
Running a pre-order through Kobo or Apple or one of the little, less relevant retailers requires knowing the release date. My release date is “day back from copyedit + days to lay out in print + day to index + day to produce final print and ebook versions” = “usually 10PM on a Saturday, but sometimes bite me o’clock Sunday morning.”
These constraints don’t apply to my bookstore, though. I can have a release date of “when it’s done.”
TLS Mastery is due back from copyedit 1 April. I should have ebook out about a week later. Print should be in stores a couple days after that, more or less, kind of sort of.
The book will come in two versions, the Beastie Edition and the Tux Edition. The only difference is the cover. Buy the ebook or paperback anywhere else, you’ll need to pick which version you want. Only in my bookstore will you get both ebooks in one purchase. The hardcover dust jacket will have both, of course.
This release will let me achieve a personal goal. Here’s a picture of me with one copy of everything I’ve published, including translations.
The paperback and hardcover will push the stack over the top of my nose, officially achieving “drowning height.” I could argue that I achieved this some time ago, as I don’t own a copy of the Korean translation of Absolute OpenBSD. My Platonic Ideal Pile is a couple inches taller.
But drowning’s digital. Either you’re drowning or you’re not. Either the stack would kill me or it wouldn’t. And until now, I could breathe.
I’m planning a stack taller than me before the end of 2022. And with that, I’m off to make some $ git sync murder.Stalk me on social media