[This article contains RYOMS gift spoilers for print-level sponsors and Patronizers. I think everyone has their packages, but just in case, you’ve been warned.]
[This post went to Patronizers at the beginning of October, and the public at the beginning of November. Not a Patronizer? You could be, for the low price of $12 a year all thee way up to the high price of “however much money you want to dispose of.”]
It’s Halloween Month, and there was much rejoicing.
I perform one experiment with every project I do. Sometimes, like with RYOMS, I do two. I’ll discuss the boring experiment at the end of this post, but let’s start with the one that bit me.
For the Run Your Own Mail Server Kickstarter, my experiment was “drop shipping.” A reader buys the book from me, I order it from the printer and have it shipped directly to the reader. Seems fine, right? I discussed the problems with the EU’s IOSS last month, but this month has uncovered new wrinkles.
Dropship books might take weeks to deliver. If I’m lucky.
They might or might not get tracking numbers, depending on the recipient’s country, but the form email the printer sends includes the text “Here is your tracking number.” If they won’t give a tracking number, that space is blank. People are understandably confused. I can say “give me a tracking number for all shipments,” but printers charge a great deal for that. Some destinations are only $20 in shipping, but some are over a hundred dollars! There’s no way to tell before you order. It’d be cheaper to give up on dropshipping altogether.
I’ve said many times that I believe in incremental progress, not virality. Expecting that your project will go viral is a great way to fail. While I don’t believe in virality, virality believes in me. Suddenly I was performing my little dropship experiment on hundreds of people. A smarter author would have limited the number of dropships to a manageable level, but “smarter author” goes in the same heap as “jumbo shrimp” and “Trump’s intelligence.” I suspect the dropships were part of why this campaign went viral, though.
So now I’m managing expectations for hundreds of people, and I’m not entirely sure when the books will arrive or where the are. Because no tracking numbers.
The next time I do an experiment with something that runs a risk of going viral, I’ll be labeling that option “experimental” and add text like, “I have learned how this is done and understand the mechanical process, but have no personal experience with it in the real world. I have no idea what the problems will be, but I will work through them and communicate.”
New words proceed slowly, thanks to me shipping about five hundred signed books this month and various family emergencies. While I can have my job as long as I do the work, I also have the most flexible schedule. This means that if a parent winds up in the hospital, I’m elected to deal with it. Lucky me!
But initial feedback on RYOMS is mostly positive. Except for the dropshippers, and they’re complaining about delivery rather than the book itself. Publishing is hard, y’all.
So then there’s my second experiment. It affects sponsors. I talked about my Reader Acquisition Funnel over a year ago, but as a quick reminder: that’s the process I use to lure readers into a closer tie with my work. It has nine layers, just like Dante’s Inferno.
- Read my free or discounted samples (articles in magazines, free first in series, sample pages in bookstore, library check-out)
- Buy my books through retail channels
- Social media follow
- Sign up for my mailing list
- Buy books directly from me
- Kickstarter
- Sponsor
- Regular monthly contributor (you folks!)
- You do all my chores so I can write more
My goal is to lure people down into the deepest layers so it’s harder for them to escape to cut out middleman fees. But if I’m offering backer-exclusive special editions on Kickstarter, I need to offer something something to entice those people to descend into sponsorship. The special editions are exclusive to prepublication backers, but what do the sponsors get?
For RYOMS, the sponsors got this.
It’s the RYOMS Challenge Coin! It’s weighty. The rat is solidly three-dimensional, looming out of the coin. Plus, I firmly believe that SIGYIKES would be a valuable addition to Unix.
Which is perhaps the daftest thing I’ve ever done–other than the Manly McManface edition of Ed Mastery, of course.
And the Networknomicon.
Okay, yeah, fine, there’s the systemd satirical erotica.
And the blockchain dystopian erotica.
Look, we could be here all day. Let’s move on.
The minimum cost-effective press run is 100 coins. The only way to get this is to be a print sponsor or print-level Patronizer. I do have a few extra coins that I’ll use to solve fulfillment problems. Any survivors will be auctioned off for charity. The coins seem to amuse people, so if I ever have another book with 100 print sponsors I’ll probably do it again. I must offer something unique to lure people deeper down the funnel, after all!
I must once again thank y’all for hanging out in Malbolge with me. I’m not saying that my career is a fraud–no, wait, I say that all the freaking time. At least I’m honest about it. I’m sure that’ll count for something when I reach the Afterlife. Not that I believe in an Afterlife, but if it’s a real thing I’ll be able to shout “Yay, I was proven wrong!” which is infinitely better than not having the chance to lament being correct as the neural network I call me dissolves into the Void. It’s Pascal’s Wager in reverse.
On the 15th of this month I’ll be launching the Dear Abyss Kickstarter and sponsorships for Networking for Systems Administrators, 2nd Edition. Because a sane release schedule is something that happens to neurotypical neural networks.
And with that, I better go make some words.
