When Will I Open “Run Your Own Mail Server” sponsorships?

[edit, 17 March 2023: Sponsorships are now open.]

My next tech book will be “Run Your Own Mail Server,” part of the IT Mastery series. I would like a snappier title. “Lay Down All Hope, You That Go In By Me” is accurate to the spirit, but doesn’t inform about the content. Now that the Devotion & Corrosion Kickstarter is over, I could theoretically open sponsorships for the new book. I’m not doing it yet.

I work to be honest in my books. I can’t yet express this book’s truth in a short pithy way suitable for a catalog.

Email is a huge topic. Postfix, exim or Exchange? Dovecot, Cyrus, or Courier? Sendmail or syphilis? What exactly is this book about, anyway? I’m using a couple programs for my reference implementation, but this is not exactly a book about system administration. It is about citizenship and society. A novice sysadmin will not be able to use this book without reading a bunch of other books first. This is mostly about how the system hangs together, and about the less well-known services that help email happen. SPF and DKIM, DMARC, MTA-STS, and TLS-RPT. How not to warm up your IP address. Defeating Google. IPv4 or IPv6?

The easiest way to communicate this is by posting Chapter 0 before I open sponsorships.

Which means that the chapter must be vaguely readable. It will be riddled with errors, but it will discuss what’s further in the book.

A handful of you don’t care what the book is about. You’ll sponsor it anyway. You’d sponsor a book about ls(1). You folks are the best, and I appreciate your eagerness to give me money for no good reason. Most folks are not so enraptured, however, and want to know something about what I’m writing.

Maybe next week? The week after? I write nonfiction in order but not linearly, so it’s taking longer than I hoped.

But book is happening. Eddie Sharam’s cover art is glorious, and it’s an actual painting again. It might be a Kickstarter reward, though I think he’d make more if he put it up for direct auction. We’ll find out.

I do know that email is overwhelmingly dominated by a handful of big companies. An Email Empire, if you will. Those of us who run our own email are a ragtag band of rebels struggling against the Empire, constantly hoping not to be crushed as we carve out our little space. Gmail has altered the email agreement, and we pray they do not alter it further. All we need is a Bigfoot with an energy-crossbow-thingamajig…

Order Books for BSDCan Delivery

BSDCan 2023 is happening in meatspace.

Folks like getting books from me personally, so normally I bring a few copies of each old title and about ten copies of each book released since the previous con. I’ve released eighteen books since the last meatspace BSDCan, plus innumerable chapbooks and collections and anthologies and who knows what all. 18 titles, ten of each? I am fifty-six years old and am not lugging one hundred eighty books into a con knowing full well that most won’t sell and I must lug them back to the car and unload them at home and let them collect dust. Nope. Ain’t gonna. Can’t make me.

Plus, there’s this.

One copy of every edition of everything I’ve written, 2023 February

I have written too many books to drag “a couple copies” of everything anywhere, let alone to BSDCan. Also, I haven’t done cons for years and have methodically reduced inventory. Other than the copies on this brag shelf I own very few copies of anything. I can buy more from the printer, but I’m not going to buy 180 dust collectors books.

The obvious answer is to let y’all preorder for delivery at BSDCan. I can get exactly what I need, plus a couple extras here and there.

To order a book for delivery at BSDCan, check my meatspace catalog for titles of interest. All prices are USD. Send your list to mwl at mwl dot io on or before before 1 April 2023, specifying paperback or hardcover when there’s a choice. Use the subject “BSDCan Preorder.” I will confirm the total price.

Payment? If you want one or two books, you can pay me cash at BSDCan. Three or more books, I need payment before 3 April. (Otherwise, some jerk who isn’t even attending BSDCan will order thousands of dollars worth of crap just to screw me and call it a joke.) I’ll use my tip jar for prepayments because it takes credit cards or paypal, or you can paypal to accounts at tiltedwindmillpress dot com.

I will place my order on 2 April. I must have prepayments by then.

I will deliver at BSDCan, 19-20 May 2023. Folks who haven’t prepaid should pick up on the 19th (or tell me why not), otherwise I’ll assume you’ve changed your mind and try to get rid of them on the 20th.

Will I bring books for people who don’t preorder? Yep. A few. Not many. You’re better off preordering. Price increases on print books are coming this month, but I will honor these prices for these preorders.

While the meatspace catalog includes everything I can get, here’s what’s come out since the last BSDCan.

Tech books since BSDCan 2019

  • Sudo Mastery, 2nd edition
  • SNMP Mastery
  • The Networknomicon
  • TLS Mastery (Beastie Edition, Tux Edition, and combined hardcover available, be specific, although I’m sure you fine folks will all want Beastie or the hardcover)
  • DNSSEC Mastery, 2nd edition
  • OpenBSD Mastery: Filesystems

Other Nonfiction since BSDCan 2019

  • Cash Flow for Creators
  • Only Footnotes
  • Domesticate Your Badgers
  • Letters from ed(1): The FreeBSD Journal Letters column, years 1-3

Fiction Since BSDCan 2019

  • Drinking Heavy Water (Montague Portal)
  • Terrapin Sky Tango (Beaks #2)
  • Aidan Redding Against the Universes (Montague Portal all-inclusive omnibus)
  • $ git sync murder ($ git commit murder #2)
  • Prohibition Orcs (collection)
  • Frozen Talons (Prohibition Orcs #2)
  • Devotion and Corrosion (collection)

Huh. I feel like I’ve been slow during the pandemic, but this is a modestly respectable number of books. The years know things that the hours and days cannot.

Anyway. Check the meatspace catalog for what you want. Send me a list. Specify paperback or hardcover. I will verify price. Three or more, pay me beforehand. Pick up at BSDCan.

Otherwise, take your chances that I’ll bother to bring the book you want and won’t sell it before you can grab it.

“OpenBSD Mastery: Filesystems” Print Status

I got the print proofs of OpenBSD Mastery: Filesystems yesterday, and they came out lovely.

I’ve gone through them and fixed some less-than-optimal layout decisions. You never know what a print book will look like until you hold it in your hands. Several folks read the ebook already and sent some corrections that I, the tech editors, and the copyeditor missed, so I fixed them. The ebook has been updated to match. The printer now has the print files.

So, when will the print book be in stores?

That depends on the printer. I expect they’ll approve the print in the next few days, unless they pull another Orcibus and sit on it for a month. After a week or so, though, I have nothing better to do than give them pain every. single. day.

I will release the print book to the public when I can. I’ll be ordering the pre-orders directly from the printer at the same time.

Why “OpenBSD Mastery: Filesystems” is not in Amazon’s Kindle store

I expect folks to ask this, so here’s a pre-emptive blog post.

You can get OpenBSD Mastery: Filesystems for Kindle direct from me at Tilted Windmill Press or at Gumroad. You can get a Kindle-friendly ebook from any number of other retailers, but while they’re all supposed to be DRM-free I can’t advise on prying the file out of another vendor’s ecosystem. The one place you cannot buy OMF for Kindle is Amazon’s Kindle bookstore.

TLDR: Amazon pays roughly 70% of retail price for books priced up to $9.99, and 35% for books $10 and over. Amazon is the only retailer that does this. Other retailers, I make somewhere around 65%-70% no matter the retail price. Everything follows from that math, but if you want the details read on.

According to economists, prices have gone up about 30% since I started releasing the Mastery books. According to my wallet, not so much. In 2012 I could get a cheap lunch for my wife and I for $10. I paid $18 last weekend. But let’s go with the official numbers. Just as “dime novels” now cost $10, I must raise prices. While book pricing is hotly debated, $11.99 is a reasonable price for a short tech book like OpenBSD Mastery: Filesystems.

If I charge $9.99 for this ebook, I make about $7.

If I charge $11.99 for the ebook, I make about $8.40 everywhere but Amazon. At Amazon, I make $4.20. For me to make that $8.40 at Amazon, I must price the book at $23.99. I’m fond of the book, but it ain’t worth that! And if I did, giving Amazon a $15.59 slice of every sale for no reason sticks in my craw.

Charge $23.99 at Amazon and $11.99 elsewhere? Amazon’s program has a Most Favored Nation clause. They can price match any other major vendor.

Will Amazon change their business because of this? No. Authors are plentiful and of low value. I am not worth Amazon’s time.

Amazon’s business model is based on squeezing prices down, and they play a long game. I don’t expect them to ever raise that $9.99 limit. A novel might sell tens or hundreds of thousands of copies. If I’m lucky, a book like OpenBSD Mastery: Filesystems might sell four thousand. The few extra bucks I’ll make by raising prices are important. That’s also why I’ve focused so hard on disintermediation through my Patronizers, sponsorships, and lately Kickstarter.

I have been expecting this for years now. I do not expect to publish future Mastery books on Amazon’s Kindle store, unless by some chance I write another very short one.

“OpenBSD Mastery: Filesystems” ebook leaking out

I had wanted the ebook before Christmas, but before New Years’ Day isn’t terrible.

The ebook of OpenBSD Mastery: Filesystems went to sponsors, Patronizers, and pre-order folks yesterday. It’s in my online bookstore today, and will appear elsewhere through the weekend as I upload to all the stores and all the databases churn.

Well, almost all the stores. The DRM-free ebooks sold in any store can be loaded onto a Kindle, but the book won’t be in Amazon’s Kindle store. I’ll do a blog post dedicated to this later, because I want it to come up easily on a search and I suspect this will quickly become a FAQ, but in short: when SSH Mastery came out in 2012, it was $9.99. That’s $12.81 today. OMF is about the same length as that book and took longer to write, so I’m comfy charging $11.99 for it. Amazon does not want me to price books between $10 and $20, so any book in that price range won’t be available there.

Print will take a little longer, because of the pre-orders.

Normally, between sponsors and backers, I have to order and ship about 30 print books. No big deal.

This time I tried pre-orders. I ignored the pre-orders as they happened, but now that it’s time to fulfill I took a look and–wow. 69 preorders? Yes, nice, but it’s tripled how many books I must order and ship. I’ll be rushing print proofs to my door but still, shuffling physical books around the country takes time. Once they arrive at my door I’ll drop everything to ship.

“OpenBSD Mastery: Filesystems” print layout notes

The cost of printing books is going up, just like everything. I don’t want to increase the price of my tech print books. I consider $25 reasonable.

For the second edition of DNSSEC Mastery, I developed a new print interior layout, using every trick I know to reduce page count while remaining readable. It worked. I was able to cut page count by about 30%. There’s only one problem with it:

I don’t like it.

Print books, especially tech books, occupy a weird niche these days. Books are no longer confined to paper. I have several thousand e-books on my reader, and as my eyes age I find myself increasingly unwilling to purchase print books unless they serve some special role. A paper book must be a unique physical artifact for me to consider offering it precious physical space in my overflowing bookshelves. My home already has libraries in three rooms, and we refuse let books bully us into moving again.

So I’m reverting to the previous design for OpenBSD Mastery: Filesystems. It might result in a price increase. Maybe not, because it’s a little shorter than the SNMP book. But the result will be a nicer physical artifact that provides a better reading experience.

“OpenBSD Mastery: Filesystems” status

I just finished indexing the manuscript. That’s normally a hard day’s work, but this being the week before a major holiday I was unable to get a full day to dedicate to the task. I wound up spending about two hard man-days on the task, because context switching in and out of indexing has a higher cost than any other task my brain runs.

With luck, I’ll have the print book laid out next week and ebooks by the end of the week. Yes, I could prepare ebooks first, but the print layout forces me to go through the manuscript one last time searching for errors. I always find one or two warts in the process.

I am, however, taking the weekend off for my family’s choice of Winter Solstice Holiday. May you all have a delightful WSH of your choice.

The Spite Bezos sale ends, Filesystems, and my Next Kickstarter

A trio of updates, which is super annoying because I’m trying to blog more often but this all happened late yesterday so I guess I’m stuck.

The Amazon Spends Money To Sell Montague Portal hardcover and ebook sale has ended. Amazon has reverted the price to normal everywhere except for Kindle in the UK, and I’m sure that’ll follow soon. At first, I thought The Algorithm was drunk, but the hardcover sale stopped right when their spend crossed $500. That could be a coincidence, sure, but it’s a strangely regular number. Maybe someone at Amazon knew I’d take advantage of this and decided to give my career a hug? I will never know. This goes down as a Christmas miracle, and is hereby dubbed “the gift of the Bezi.”

“OpenBSD Mastery: Filesystems” is back from copyedit. Diving into that in the next few days. It’s my first tech book that won’t be available in Amazon’s Kindle store, so this will be interesting.

The pre-launch page for my next Kickstarter is live. Devotion & Corrosion is a collection of short fiction. It’s a bunch of stories about love that aren’t love stories. Welder Wings’ art completely blew me away.

Despite popular opinion the cover is not a glimpse inside my skull, but only because it lacks Molotov cocktails.

Anyway, watch that space.

Mailing List Freebies

I’ve tested everything and it all seems to work, so I guess I can tell you now:

If you sign up for my fiction and/or nonfiction mailing lists, you will get free ebooks.

If you sign up for the nonfiction list, you’ll get a free copy of Tarsnap Mastery. I’m sure that Colin over at Tarsnap will be less than thrilled that I’m giving away free documentation for his service, but it’s my book and he can suck it up.

If you sign up for the fiction list, you will receive not one not two but six free stories, spread out over a month. Some are commercially available only as part of collections.

These are not newsletters. I only bother to send mail when I have a new reason for you to give me money, such as a new release, a Kickstarter, a bundle, or one of my very rare sales.

Is this giveaway a transparent ploy to make you listen when I try to sell you other books? Yes. Yes, it is. I hope that the freebies will so enchant you that you must purchase everything I have ever written. Or, that my generosity will so burden your conscience that the mere sight of my name will make you mash the BUY button. Either works.

“OpenBSD Mastery: Filesystems” Print/Ebook Bundle Preorder

Until 1 December, I’ll be taking preorders for print copies of OpenBSD Mastery: Filesystems. You can even buy two books if you want, because I can cram a second book into a Priority Mail envelope. Just let me know the title of the second one in an order comment.

Every purchase includes ebook versions of OMF (and any other titles you get).

I’ll be ordering your books with the sponsor copies, signing them, and shipping at the same time.

Details on the order page.

If this works out well, I’ll do it again. Disintermediation is good.

If it whirls into a bewildering mess, I won’t.