May’s Mandriarchal Sausage

This post went to Patronizers at the beginning of April, and to the public at the beginning of May. Yes, I know, everyone already patronizes me, but if you want me to pay attention sign up here.

As expected, the economy is in an unforced crash. Yippee! Buckle in folks, it’s gonna be a wild ride. I wish to thank all of y’all for backing me. Those folks who signed up to See the Sausage Being Made for $12 a year add up. The whole Patronizer thing often makes me feel like the founder of the world’s most useless cult, but you do keep the bank from taking the house and I am grateful.

I spent some time this month going through my bills. We’ve had the same cable company for almost twenty years and two different houses. (No TV, just a bit pipe.) Every few years, I’d get a letter that they were upgrading my plan. Fine. I gave them a call and told them to cut my bill or lose me. They cut the bill and upgraded my service again. I really need to put “negotiate with cable company” on my calendar for every two years.

Next up: the cell phone. We had Sprint because it worked here, which means we became T-Mobile, which means our bill had gone up. Probably switching to Consumer Cellular. It’s time to stretch those dollars!

Happier news: all active Tilted Windmill Press titles are in Bookvault, which means I will be able to sell them from my bookstore. Yay! I have a box of 21 proofs coming. If they are okay I’ll get them in the store.

I’m already offering the FreeBSD Storage Bundle in print at $24 off. I’m afraid to look at what I’ll have to charge for The Full Michael in print, but it’ll happen.

Okay, fine. Let me build a spreadsheet and add it up.

34 print books, $785. If I give a 20% discount that makes it $628. Call it $629.99. Nobody’s that insane, but if I don’t offer it one of you is gonna ask me why not. Plus, being able to offer it all feels correct. Like the bookstore is truly complete. You want it, I can send it!

Why do a 20% discount? When you buy direct from me, I don’t have to pay a bookstore or a distributor. 20% splits the difference with the reader, which seems fair. I do have paperwork and financial overhead on direct sales, though, so I’m compromising by offering the split on larger orders. Larger orders also save on shipping. Eventually I want to say “buy 4 or more get 20% off” but I implement only one headache at a time.

Sadly no, I can’t include No Starch titles. They are not print-on-demand. I would have to touch them and compute shipping. Not happening.

The question I’m still struggling with is the default format. I have to choose either “print/epub bundle” or “just epub.” Yes, people can change it with the “Format” drop-down. But defaults do impact people. Is it more ethical to set it to the less expensive option? How many people won’t see the “Format” option?

Clearly I need to pivot to “just give me all your money and I’ll decide what you get,” sigh.

I discovered a complication on direct print sales to Europe, though. The printer does not include commercial invoices. Bookvault does not know how much I charged you, or if I charged VAT. You can download an invoice with your order. I had one European customer who had trouble with this, but other Europeans say that’s fairly standard. I need to go through the print store and add that warning to every print version.

The good news is, I have the hard part of the networking book done. Sort of. I sent the TLS chapter to Bob Beck for review, and it went horribly wrong. The good news is, I get to do some new sysadmin stuff and set up QUIC on my web site. Then I get to do some netflow analysis and see how much of the traffic is QUIC versus everything else. Good fun times, for a strange value of good and stranger value of fun.

The good news is, the second half of the rest of N4SA2e requires very little in the way of updates. Some of the warnings need to be louder, but traceroute hasn’t changed, nor netcat.

Laserblasted is due back from copyedit on 15 May, and I’m wondering: if I can crank hard for two weeks, can I finish this draft and get it to tech review by then? I don’t know, but it’s a worthy goal. If nothing else, I’ll have two weeks of cramming on it.

Speaking of Laserblasted: as an experiment, it’ll be exclusive to my store for a few weeks before I release it on other bookstores. It’s a weird book so it’s not a real test of windowing, but I’ve heard from a few folks who missed the Kickstarter and maybe I’ll scoop them up that way.

Laserblasted also taught me a lesson. I had so much fun ranting about the film that I forgot to describe what the book is. Or: I spent so much time saying what it isn’t that I forgot to say what it is.

Meaning that I broke my own rule, and didn’t write the jacket copy before writing the book.

I still am struggling with the jacket copy. I might just steal my pal ZZ Claybourne’s description:

“What would happen if Gomer Pyle got turned into a scathing indictment of the military patriarchal industrial complex but with way more aliens and laser-inflicted explosions than the sitcom managed to achieve? Starring Brad Pitt as Gomer, directed by Sam Raimi.”

I’m scathing? When did this happen?

Er, uh–yeah. I meant to write that. What that says. I planned that. Yep.

Now to get back cover text that means that.

Maybe I’ll just put that on the back.

I really do need to get a Prohibition Orcs Christmas story written for my Christmas collection. Ideally I’ll launch the Twisted Presents Kickstarter on 25 July and be ready to fulfill immediately upon payment, so I can do the N4SA2e Kickstarter right after. Wait–does that work? Let’s sketch this out.

Let’s be pessimistic and say I finish end of May. I want a month for tech review, which means end of June.

I’ll have Laserblasted proofs ready and hard copies ordered before BSDCan, and order the books for delivery when I get home. Fulfill that by the end of June, no problem.

The copyeditor will have N4SA2e in July. She’s usually about six weeks on a tech book. I haven’t checked with her, of course, and she might blow up my entire schedule.

So if I launch Twisted Presents on 21 July and let it run for two weeks, it ends 4 August. I order books 5 August. Yes, I don’t have the money yet, but I’m assuming Kickstarter coughs up the dough on 18 August, like they do. I can ship them that week. It’s only a handful of copies, it’ll only take a day.

So I get the N4SA2e copyedits about 15 August and spend about a week doing corrections and laying out the print and indexing, all that crap. Launch that Kickstarter early September, let it run for three weeks. (Tech book campaigns should run longer than fiction ones.)

Now to work backwards.

Launching Twisted Presents on 21 July means I must have a print proof in hand by that date. I’ll need everything finalized by 7 July. I need the final manuscript end of June. Most of this book was previously published, but the orc tale needs copyediting and everything needs a final proofreading. I might have to use an alternate editor for that, someone less expensive at speed. That’ll take a couple weeks at best, which brings us up to the end of BSDCan. I’m not working on books during BSDCan. The book must go to copyedit by 9 June.

I need a few first readers to read the orc story. That takes two weeks.

I must have a completed orc story by 26 May. Achievable.

Except I’m cramming to finish N4SA2e by then.

Have I ever mentioned that I’m terrible at scheduling?

All of this is built on the very slender reed of finishing N4SA2e by the end of May. Which means I get QUIC on my web server.

I think I better go get to work.

April’s Abjurational Sausage

This post went to Patronizers at the beginning of April, and to the public at the beginning of May. Not a Patronizer? You could be. It’s a terrible deal, but you could be.

I’ve considered myself well-prepared for personal financial disaster, but we’re not headed into personal financial disaster. We’re headed into a global one. I would say that I’m conservative–I save money, look after my family, mind my own business–but the reactionaries have stolen that term from me. Plus, I’m not conservative enough to cope with this economy. Nobody could be.

Last year was an all-time writing income peak, thanks to the Run Your Own Mail Server Kickstarter.

This year? Well, the Laserblasted Kickstarter is concerning. Yes, this is something of a gag book–but it’s a real novel. Folks who would normally take a $200 leather-cased book are backing for $6 ebooks. Several folks wrote me to say that they wanted to support the book, but simply couldn’t right now. I’ve also lost Patronizers.

I don’t blame them. But the upshot is, I’m expecting this year to be ugly.

Plus, this month I’m writing checks for taxes and retirement fund. Because of RYOMS, those checks are large. While I understand the logic of “feed the IRA while the stock market is low,” it definitely feels like I should just set the money on fire instead. The IRS would let me record that as a business loss.

From the latest happenings, I think it’s clear that I need to start increasing my overseas business. I need my books to become more accessible to European and Asian markets. That means dealing with VAT. Even with the RYOMS Kickstarter, I didn’t quite make enough in Europe to qualify for IOSS. I suspect that if I can include VAT in my book prices more Europeans will buy them. If I get an IOSS number I can have my books printed inside the EU, which would make them still more accessible. To get there, I need to sell more.

Chicken, meet egg.

I need to ask folks who run businesses in the EU for their thoughts. Fortunately, there’ll be a bunch at BSDCan.

Anyway. Money sucks.

The good news is, my readers seem to like ordering print books through my store! Each week there’s a handful of print sales from my bookstore. While I still have no idea what my best-selling titles are, I used a couple months of Amazon print sales as a proxy and have started working my way down that list. I’ve set up PAM Mastery, the two versions of TLS Mastery, and FreeBSD Mastery: Jails with the new printer and ordered the proofs. If they come out okay, I’ll have them on the store as print/ebook bundles straight away.

When converting books to the new printer, my titles are either simple or disastrous. I plan to focus on the simple ones first, but ideally I want to offer “The Full Michael” in print. I don’t know that anyone will actually buy that stack, but being able to offer that makes me as independent as possible.

The other good news about direct print sales? Bookvault recently added printers in Australia and Canada. Cracking Canada has long been a goal. Yes, I can ship from the States, but for two countries right next to each other, shipping to Canada sure is expensive and annoying. Printing and shipping from Canada also lets me skip the annoyance of customs.

The funny thing about this exercise is: chapbooks. When Amazon shifted their prices, I stopped putting short stories in print. I might bring short stories into print again, but make them exclusive to my store. If I was smart, I’d put them in a series like William Meikle did. Number them. Make them seem collectible. Brand them like a unit. See if I can trigger that completist urge in collectors.

Oh, wait. My hardcore collectors are mostly Patronizers. I’d just have to ship them copies. Huh. Well, I might do it anyway just for the laughs.

On the writing front: Project IDGAF, aka Laserblasted, survived first readers. People like the stupid thing. Many Patronizers will get a copy as part of their benefits, but if you’re not one of them you might take a look at the first chapter as see if it interests you. First reader reaction was universally positive, which was quite a shock. I wanted to write something that I had no stakes in, that people were not expecting or demanding, so I’d be free to stretch myself and be a little daft. (More daft. Whatever.) It seems to have worked, which is nice.

Which leaves me grinding on the new Networking for Systems Administrators. Writing a cross-platform book is weird. We pretend that TCP/IP is a universal standard, but everybody made different decisions regarding that standard. Sigh. Still, it’s starting to coalesce into something resembling a book.

Hopefully I’ll get N4SA2e to Kickstarter this summer, along with the Twisted Presents Christmas story collection. Most of the stories exist for that one. I still need to write an exclusive Prohibition Orcs tale for it, but I’m hoping that doesn’t go horribly wrong. Last thing I need to do is accidentally write a Christmas novel about a cranky little old lady orc (no matter how much JG would like that).

Anyway, I better get back to these edits. Thank you for your support. I appreciate every one of you, especially in these troubled times.