Michael Lucas – Page 16 – Michael W Lucas

January 18, 2023

Updates to Print Bookstore and FAQ

I’ve sold print books via Aerio for a few years, but they are shutting down at the end of February. I just overhauled every single book entry on my site to point print sales at my new bookshop.org bookstore. Sales through this store pay me a larger cut than sales through other print bookstores, even though I don’t ever touch the books. You’ll pay shipping charges, however, so anything bought there is a pure Lucas Charity Purchase. Some folks buy under those terms, though, and I appreciate them, so it was worth switching.

Auditing my web site for references to Aerio led me to review my FAQ. I’ve made some updates for the pandemic age, updated and clarified a few Q&As, and puttered with the text.

January 17, 2023

The One Lone Audiobook now exclusive on my store

I started work on the Savaged by Systemd audiobook in the summer of 2019, thinking it was short enough to be affordable, long enough to be a legit audiobook, and the right length to listen to on a commute. As an SbS audiobook is completely ridiculous, I planned to release it on 1 April 2020. I had no idea that commuting would no longer be a thing in 2020. Ah, well. I uploaded it to the various stores and forgot about it.

The audiobook was available in every store I could reach, but the biggest retailer is Audible. I supposedly get 25% of cover price on every sale. This is atrocious. They claim to have sold 48 copies, which should get me about $119.

A quick check shows I’ve received less than half of that, because Audible’s policies make the 25% payment optional.

Most of the other stores pay about 40% of cover price, but their sales are negligible.

I have pulled the audiobook from all retailers, effective today. Some stores might still have copies, but as the databases churn they should disappear. Audible in particular is being difficult, because they can’t imagine anyone deciding to stop doing business with them so they don’t provide an “unpublish” option. (I contacted their helpdesk, which gave me the secret email address to contact, who will send me questing to collect three tokens from the Fallen Angels of… well, you get the idea.)

Instead, it’s now exclusively on my bookstore. You can listen in the BookFunnel app, a browser, or download DRM-free MP3.

It’s not that I expected this audiobook to sell millions. It was an investment in exploring audiobook technology. J Daniel Sawyer charged very reasonable rates to record and produce it. I am pleased with the end product. It would be nice if the audiobook would sell enough to repay that investment. That’s impossible if the main sales channel is Audible.

BookFunnel, my ebook distributor, recently opened an audiobook beta. It’s free while in beta, but will cost $10/month when it enters production. That’s enough time for me to test passive sales through my site. Selling 13 audiobooks in a year will let me start to pay back the investment.

Will I do more audiobooks in the future? Unlikely. I’m a fringe author. My books don’t sell enough to justify audiobooks. I could save a bunch of money by using AI narration, but you might as well use your ereader’s text-to-speech feature. Voice actors, real live humans with emotions and inflection and character, are the whole point of audiobooks.

I’ll post a follow-up in a few months.

Also: 1 April pranks should have meat on them. This one generated so many agonized groans that I heard them echo in from all around the world. Worth it.

January 16, 2023

Novel, Story Collection, and In-Print Nonfiction Index Pages

The problem with having written this many books is providing a catalog of them. One day I might do a print catalog just for giggles, but not today.

I have, however, built index pages. You can find all of my novels and story collections at https://mwl.io/fiction. My in-print nonfiction books are all listed at https://mwl.io/nonfiction. Each entry links to the breakout page containing the book.

Been meaning to do this for a while, but Copious Free Time(tm) and all that.

I believe I’m supposed to encourage you to check the lists to be sure you have everything, but I’m well aware that nobody wants everything. At least now you can easily find everything, and that’s gonna have to do.

January 14, 2023January 14, 2023

The orc-leather-cased Orcibuses have arrived!

Remember last year’s Prohibition Orcs Kickstarter? One of the rewards was the omnibus cased in “authentic” orc-hide leather.

Turns out one orc has enough hide for thirty-five book cases. Out of decency, I’m keeping the one with the unfortunately placed nipples. Alan at Studio 42 Designs has the prototype. He’s signed each case, and I will sign the title pages.

Each is uniquely textured, carved, and dyed, highlighting the many scars earned by a long-lived orc. I am absolutely delighted at how these came out, and will certainly do something similar again. But not with real orc leather. Negotiating with the family is fraught.

I will be packaging these for mailing on Monday, probably initiating a blood feud with the postman in the process.

The OpenBSD Mastery: Filesystems Patronizer, sponsor, and pre-order copies have shipped from the printer, and should arrive at my house this week. If you’re due both a leather-cased Orcibus and an OMF, I’ll ship yours together. But now I’m thinking I should have offered an edition of that book cased in blowfish hide…

January 11, 2023

“OpenBSD Mastery: Filesystems” print leaking out

Yesterday, I wrote a big tough screed about how I would push the printer to approve the OpenBSD Mastery: Filesystems print. After the horrid delay with the Orcibus, I was ready to chew steel and spit nails. Printer approval isn’t hard: a human eyeballs it and says “yeah, that’ll print,” and hits the button.

I hit “publish” and discovered that the printer had already approved it.

I have ordered all the preorders, print sponsors, and Patronizer copies. I’ve also paid the extra dollar per copy so that they will get printed within the next week, rather than sometime in the next Ice Age. Between y’all, I need to mail 116 packages.

Plus the leather-clad Orcibuses that I’m picking up Saturday.

Lots of mailing in my near future. Oh, the postman’s gonna love me!

January 10, 2023

“OpenBSD Mastery: Filesystems” Print Status

I got the print proofs of OpenBSD Mastery: Filesystems yesterday, and they came out lovely.

I’ve gone through them and fixed some less-than-optimal layout decisions. You never know what a print book will look like until you hold it in your hands. Several folks read the ebook already and sent some corrections that I, the tech editors, and the copyeditor missed, so I fixed them. The ebook has been updated to match. The printer now has the print files.

So, when will the print book be in stores?

That depends on the printer. I expect they’ll approve the print in the next few days, unless they pull another Orcibus and sit on it for a month. After a week or so, though, I have nothing better to do than give them pain every. single. day.

I will release the print book to the public when I can. I’ll be ordering the pre-orders directly from the printer at the same time.

January 6, 2023January 18, 2023

2022 Income Sources

Here’s where my money came from in 2022. (For those seeing these for the first time, I did similar posts in 2019, 2020, and 2021.)

I’m a writer. My income comes from writing books and making them available. I publish both independently and through publishers. I don’t consult. I don’t seek out speaking fees. I desire to make my living as an author, creating and licensing intellectual property. I make my books available in every channel that offers reasonable terms.

How did 2022 look?

First off, my income is down about 20% since 2021. This is not a surprise. In 2020 and 2021, lots of folks stayed home and read. In 2022, pandemic or not, people sick of the isolation burst out into the world and read less. But the percentages might interest you.

Here’s the detail.

Here’s my rough conclusions.

First and foremost, I want to draw attention to income through my web site. Direct sales, 18.57%. Direct Patronizers, 6.34%. Sponsorships, 5.33%, and direct preorders, 2.38%. Taken all together, 32.62% of my income coming from sales through my web site.

Amazon provides 31.35%.

Amazon is no longer my biggest income source. I’m gonna say that again.

AMAZON IS NO LONGER MY BIGGEST INCOME SOURCE.

My biggest source of income is now my web site. People paying me directly. My goal of disintermediation works.

Yes, they’re only 1.27% apart. It’s a win by a nose. But I’ll take it.

This is personally important right now because I’m cutting Amazon off as a distributor of my new tech ebooks. OpenBSD Mastery: Filesystems will not be available on Amazon’s Kindle store. You can get Kindle copies everywhere but Amazon. Achieving this right now means it’s a fair comparison.

Mind you, it’s not entirely fair.

I have a Patreon, but I also host a Patreon-like program on my web site. To be a sincerely fair comparison, I would have to combine the Amazon and Patreon income. I haven’t done that math, because I have the answer I want. My web site brings in more than Amazon, I’m content.

For the record, I neither hate nor love Amazon. They are a retailer. They offer a variety of no-negotiation deals. I accept some. I reject others. I must not become dependent on, nor vulnerable to, any one business partner. Losing Amazon would hurt. I’d survive.

Kickstarter income for Prohibition Orcs is number three, but that’s deceptive. Kickstarters have fulfillment costs. I’ll post details on those once the campaign closes, but here’s a taste.

Between Kickstarter backers and Patronizers, that’s fifty Orcibuses I must mail. (Which reminds me, I must add the Orcibus to my web site. It’s a backer exclusive and not commercially available, but I should acknowledge it.) They cost over $600 to print, let alone mail. Most of these will get orc-leather covers.

So, yeah. Kickstarter is great, except for the ratio of income to expenses. The discoverability is delightful, though.

Traditional publishing income isn’t very large but to be fair, I haven’t published anything traditionally for a few years. I’m in discussions to do so, however.

IngramSpark is “print paperback sales outside of Amazon, and all hardcovers.” Definitely worth doing. I use Amazon’s print program for paperbacks sold within Amazon.

After that, we have the smaller players. Gumroad, Apple, Kobo, Draft2Digital, and so on are ebook retailers. Are these tiny places worth selling through? Absolutely. Those nickels spend. If you bought the best ereader on the market and shop the Kobo store, I want you to buy my books.

The last item here, Findaway? That’s for audiobooks. Audiobook, really. I only have one. This math has made up my mind, however. Authors have reported problems with audiobook accounting for years now, and I believe I’ve sold more than one audiobook in the last year. I’ll be pulling the Savaged by Systemd audiobook from Audible and all other retail channels and making it an exclusive on my web site.

I’ve done these analyses for four years. That’s a little early to start looking for trends, but graphs are easy to create so let’s try it.

Here are the trends over the last four years. For legibility, I have excluded all the sub-1% channels.

It’s a bit much to call any of these entries “trends.” Kickstarter, direct Patronizers, and direct preorders have squeezed other channels down. But if I aggregate all of the items I offer through my web site, there’s something slightly interesting.

Each year I add options to my web store, like offering bundles of all the tech books and all the novels and collections. I thought nobody would buy either, and that maintaining them would be more work than they were worth. I was wrong. The more different types of stuff I offer for direct sale, the bigger share of my income comes from my web site. Imagine that.

One could argue that Kickstarter and standard Patreon should count as disintermediated. Both offer far better deals than I get from any standard book retailer, and Kickstarter seems great for discovery. Both are external web sites, external dependencies, so they are absolutely not disintermediated.

I could count those as “non-retailer” income, however. (My web site is a retailer from where you sit, but my business does not consider it as such.) Let’s see what that does to the graph.

This looks like… a trend?

Non-retailer income is now 47%. Almost half. And consistently increasing. Yes, these sales cannibalize my retailer sales, but Amazon pays me about 70% of cover price and my store pays me about 95% so I can’t complain.

I am stunned. This is incredibly cool. I can’t walk away from retail, but perhaps one day I can somehow deprioritize it.

The truth is, I can take no credit for this trend. My readers looked at their options and said “Yeah, let’s give him our cash directly.” I built it. You came. Thank you.

Part of me still wants to shout “GAZE UPON MY WORKS, YE BEZOS, AND DESPAIR.” Who am I kidding, though? Amazon does not care. I am not worth an hour of a helpdesk tech’s time.

But I care. A lot. Thank you all.

(PS: Someone always asks, “Why don’t you share actual dollar figures?” Declaring my income inevitably leads to people telling me that I can’t possibly be making that much, other people telling me I don’t deserve to make that much, and still other people trying to get “the secret” out of me. It not only steals my time, it increases my annoyance. Not worth it. I will say that I make less than I would in any tech position, but more than most authors.)

January 3, 2023

The Terminal Brag Shelf

An author’s brag shelf is where they keep one copy of every edition of everything they’ve published. The problem with a practicing writer’s brag shelf is that it needs more and more space. I mean, look at this from 2017.

That’s respectable, I think. Many authors built their careers around that many books. Fast forward three years, though, and it doesn’t look so tidy.

Fine. I’ll recycle an old bookcase for my brag shelf. As of November, it looked like this.

brag shelf 2022

As they say on social media: oh no.

It was time to deal with this once and for all. I’m about halfway through my writing career, and unlikely to become considerably more prolific than I am. I counted the number of shelf-feet I have consumed so far, doubled it, and bought the next size up. Allow me to present the Terminal Brag Shelf, which should suffice to hold everything I write for the rest of my life.

The bottommost shelf holds duplicates, so they don’t count. I got the wrong doors from Ikea, so I have to return them and get doors that are fully glass. Because what’s the point of having a brag shelf that hides things away? If you’ve made it to my office, you deserve the full experience.

Unfortunately, seeing everything neatly arranged here with lots of room for more books, more room than I can possibly write to fill, my first thought was: I must overflow this bastard.

Oh no.

December 30, 2022

Why “OpenBSD Mastery: Filesystems” is not in Amazon’s Kindle store

I expect folks to ask this, so here’s a pre-emptive blog post.

You can get OpenBSD Mastery: Filesystems for Kindle direct from me at Tilted Windmill Press or at Gumroad. You can get a Kindle-friendly ebook from any number of other retailers, but while they’re all supposed to be DRM-free I can’t advise on prying the file out of another vendor’s ecosystem. The one place you cannot buy OMF for Kindle is Amazon’s Kindle bookstore.

TLDR: Amazon pays roughly 70% of retail price for books priced up to $9.99, and 35% for books $10 and over. Amazon is the only retailer that does this. Other retailers, I make somewhere around 65%-70% no matter the retail price. Everything follows from that math, but if you want the details read on.

According to economists, prices have gone up about 30% since I started releasing the Mastery books. According to my wallet, not so much. In 2012 I could get a cheap lunch for my wife and I for $10. I paid $18 last weekend. But let’s go with the official numbers. Just as “dime novels” now cost $10, I must raise prices. While book pricing is hotly debated, $11.99 is a reasonable price for a short tech book like OpenBSD Mastery: Filesystems.

If I charge $9.99 for this ebook, I make about $7.

If I charge $11.99 for the ebook, I make about $8.40 everywhere but Amazon. At Amazon, I make $4.20. For me to make that $8.40 at Amazon, I must price the book at $23.99. I’m fond of the book, but it ain’t worth that! And if I did, giving Amazon a $15.59 slice of every sale for no reason sticks in my craw.

Charge $23.99 at Amazon and $11.99 elsewhere? Amazon’s program has a Most Favored Nation clause. They can price match any other major vendor.

Will Amazon change their business because of this? No. Authors are plentiful and of low value. I am not worth Amazon’s time.

Amazon’s business model is based on squeezing prices down, and they play a long game. I don’t expect them to ever raise that $9.99 limit. A novel might sell tens or hundreds of thousands of copies. If I’m lucky, a book like OpenBSD Mastery: Filesystems might sell four thousand. The few extra bucks I’ll make by raising prices are important. That’s also why I’ve focused so hard on disintermediation through my Patronizers, sponsorships, and lately Kickstarter.

I have been expecting this for years now. I do not expect to publish future Mastery books on Amazon’s Kindle store, unless by some chance I write another very short one.

December 29, 2022

“OpenBSD Mastery: Filesystems” ebook leaking out

I had wanted the ebook before Christmas, but before New Years’ Day isn’t terrible.

The ebook of OpenBSD Mastery: Filesystems went to sponsors, Patronizers, and pre-order folks yesterday. It’s in my online bookstore today, and will appear elsewhere through the weekend as I upload to all the stores and all the databases churn.

Well, almost all the stores. The DRM-free ebooks sold in any store can be loaded onto a Kindle, but the book won’t be in Amazon’s Kindle store. I’ll do a blog post dedicated to this later, because I want it to come up easily on a search and I suspect this will quickly become a FAQ, but in short: when SSH Mastery came out in 2012, it was $9.99. That’s $12.81 today. OMF is about the same length as that book and took longer to write, so I’m comfy charging $11.99 for it. Amazon does not want me to price books between $10 and $20, so any book in that price range won’t be available there.

Print will take a little longer, because of the pre-orders.

Normally, between sponsors and backers, I have to order and ship about 30 print books. No big deal.

This time I tried pre-orders. I ignored the pre-orders as they happened, but now that it’s time to fulfill I took a look and–wow. 69 preorders? Yes, nice, but it’s tripled how many books I must order and ship. I’ll be rushing print proofs to my door but still, shuffling physical books around the country takes time. Once they arrive at my door I’ll drop everything to ship.